The Dead Man’s Fingers Tequila Coffee Liqueur is arriving in the UK from the Halewood Artisanal Spirits-owned brand as a product perfect for enhancing your favorite cocktail recipes or sipping on its own.
The spirit is crafted with the brand's signature tequila along with bittersweet coffee to give it an unexpected flavor profile. The product is being launched alongside an additional libation, the ready-to-drink Margarita Mix, which is also crafted with the brand's tequila. The liqueur is being launched in bottles for £18, while the Margarita Mix is priced at £1.99.
Marketing Director Rachel Adams spoke further on the new Dead Man’s Fingers Tequila Coffee Liqueur and Margarita saying, "Originally the non-conformist rum of choice, Dead Man’s Fingers has recently leant its disruptive style to relevant new categories, injecting excitement and recruiting a new generation of consumers. The launch of our latest Tequila-based products, the Coffee Tequila Liqueur and Margarita RTD are no exception."
Key Themes Behind This Trend
- Tequila-coffee Liqueurs
- Opportunity to explore and combine different flavors to create unique and unexpected alcoholic beverages.
- Ready-to-drink Cocktails
- Innovation potential in developing new and convenient ways for consumers to enjoy cocktails at home.
- Cross-category Expansion
- Opportunity for established brands to extend their product lines and enter new markets with unique and unexpected offerings.
Where This Applies
- Alcoholic Beverages
- Innovation potential for new and unique flavor profiles for alcoholic beverages such as tequila, coffee, and ready-to-drink cocktails.
- Packaged Foods & Beverages
- Opportunity to develop and market convenient and accessible alcoholic beverages for consumers to enjoy at home.
- Hospitality & Tourism
- Opportunity to create unique and exciting cocktail experiences for guests by offering innovative and unexpected flavor combinations.
