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Watches Consumer Insights

Oceanic Luxury
Luxury watch manufacturers are utilizing ocean-bound plastics
Trend - Watchmakers are incorporating sustainable materials, such as ocean-bound plastics, into products. This offers customer the combination of luxury build quality and name, with the positivity associated with sustainable goods. This adds further value to luxury timepieces beyond status symbols, enabling new levels of self expression with timepieces.

Insight - Customers interested in collectible luxury goods are typically motivated by exclusivity, quality, and appearance. These consumers value products that fit their lifestyle, such as luxury watches that match outfits. As a reflexive action to these motivations, the luxury watch industry is filled with ultra limited-edition, ultra luxury iterations. However, these products are typically sold only on their complex composition and professional build quality, which may not fit into every consumers lifestyle due to environmental concerns. As a result, luxury watchmakers are now incorporating sustainable materials, such as ocean-bound plastics, into collectible timepieces.
Workshop Question - How can your brand incorporate sustainable materials, such as ocean-bound plastics, into its products?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Organic Timepiece
Watches are redesigned using alternative plant-based materials
Trend - Watch manufacturers are incorporating plant-based materials into their designs to offer consumers cruelty-free and eco-conscious options. These timepieces reduce the industry's environmental footprint while harnessing the power and versatility of plants.

Insight - The fashion industry is one of the largest pollutants, seeing as the materials used to create the products are often not sustainably sourced and non-recyclable. Consumers are becoming increasingly aware of this and their own environmental impact, and are turning to more sustainable options. Factors like recyclability, sustainably sourced, and renewability are affecting their consumption choices as they search for brands that promote these values.
Workshop Question - How can your brand better prioritize sustainability?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Alternative Watch
Designers are venturing into more unconventional watch formats
Trend - Brands and designers are diverging from tradition in watch design and launching products with surprising aesthetics and unconventional functionalities. These pieces are created to appeal to an increasingly niche audience.

Insight - Aware of the developments in design and technology, contemporary consumers are consistently on the lookout for new products that could be useful to their lifestyles and/or ones that can supercharge their aesthetic. This is rooted in a desire for novelty that enables individuals to not only indulge in their curiosity but to also test out new ways to enhance their daily routine. In this space, consumers consider it worthwhile and gain peace of mind, as a result, when testing out the effectiveness of new experiences.
Workshop Question - Conceptualize a revolutionary shape/structure of product/service in your industry.
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Worthless Luxury
Speaking to desire for impracticality, the watch market highlights uselessness
Implications - As the number of clientele for luxury goods continues to grow exponentially, the notion of opulence is being expanded to include a design ethos that highlights uselessness. With specific regard to timepieces, this movement of worthless luxury products signifies a preference for status over function; as designer goods become commonplace, the status-obsessed require continued stimulation in new and exotic ways.
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Elusive Luxury
Black diamonds become basis of inspiration for a variety of opulent goods
Implications - Carbonado, or "Black Diamonds," are now the luxury good to covet. As these gems are very rare, they offer the feeling of exclusivity, but they also provide a dark mystique that can make one feel both sexy and subversive. While real black diamonds are hard to come by and even more expensive to purchase, that's not stopping designers from using them as inspiration, evidenced in the cars, beauty products, jewelry and even gourmet foods that have been influenced by these precious stones' magic and mystery.
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Wearable Multitasking
Hi-tech watches that perform more functions than simple time-telling
Implications - Today's on-the-go consumers are constantly looking for products that will help them multitask, and one area in which multi-functionality may influence purchasing decisions is watch design. Because watches can be worn, they provide a convenient method of storing data, connecting to friends, making payments and more. Saving people the time and trouble it takes to find similar functions and apps on their computers, phones or tablets, these built-in features appeal to time-starved consumers searching for convenience in their day-to-day lives.
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Luxe iPod Nano Watches
Luxe iPod Nano Watches
The ZShock Diamond Lunatik iPod Nano Function Watch Shines
The ZShock Diamond Lunatik iPod Nano Function Watch may just be the most luxury you can ever add to an iPod Nano. The company known for creating stunning watch designs, has taken their experience and creativity… MORE
Credit Card Timepieces
Credit Card Timepieces
LAKS Watch2Pay System Allows for Contactless Payments
With all of the fast cash and instant payment systems popping up these days, something like the LAKS 'watch2pay' system not only fits the bill but offers even more practicality. This innovative watch-credit-card… MORE
Networking Pocket Watches
Networking Pocket Watches
Serendipity from Hoang M Nguyen Puts a New Spin on Social Media
Serendipity from Hoang M Nguyen of CREATIVEsessions is a neat little gadget designed to take the concept of social media to new heights. Serendipity is a pocket watch-shaped gadget that lets you connect… MORE
Remote GPS Watches
Remote GPS Watches
The Citizen Satellite Wave Remains Accurate No Matter Where You Are
The Citizen Satellite Wave is made for those who tend to travel off the beaten path. Instead of relying on traditional radio signals, this hi-tech time-teller and GPS uses the time broadcasts of GPS satellites.… MORE
Multitasking Wrist Watches
Multitasking Wrist Watches
The imWatch Lets You Stay Connected Online Wherever You Go
If you're one of those people who hasn't worn a watch since you got a cell phone, that may soon change with the imWatch. The cool, tech-savvy watch connects to your iPhone or Android via bluetooth and… MORE
Contemporized Classic
Designers give traditional pocket watches an innovative modern spin
Implications - Designers are bringing back the 16th century with sleek and modern twists on the classic pocket watch. While still considered a refined, luxury item, the pocket watch is no longer associated with only an older market as more and more young consumers take on this more traditional look. Designers, however, are doing their part by infusing modern elements like social networking, gaming and other technologies into these classic pieces.
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
play_circle_filled 21st Century Pocket Watches
21st Century Pocket Watches
The Kisai Rogue Touch Pocket Watch is Perfect for the Modern Gentlemen
The classic pocket watch has been given a 21st century makeover in the form of the Kisai Rogue Touch pocket watch. The Kisai Rogue Touch Pocket Watch is the latest watch from Tokyoflash. The watch is a… MORE
Networking Pocket Watches
Networking Pocket Watches
Serendipity from Hoang M Nguyen Puts a New Spin on Social Media
Serendipity from Hoang M Nguyen of CREATIVEsessions is a neat little gadget designed to take the concept of social media to new heights. Serendipity is a pocket watch-shaped gadget that lets you connect… MORE
Mischievous Feline Timepieces
Mischievous Feline Timepieces
The Cheshire Cat Pocket Watch is Wonderland-Inspired
Those of you that love Alice in Wonderland (you know who you are) are going to fall bum over noggin for the Cheshire Cat Pocket Watch. The Cheshire Cat Pocket Watch is a conceptual timepiece submitted… MORE
Posh Personalized Timepieces
Posh Personalized Timepieces
The Crown Royal Black Pocket Watch is a Complex Custom Time-Teller
The new Crown Royal Black pocket watch designed and crafted by Osamu Koyama of Complete Technique is the world's most complex timepiece project to date. Diagao, the owner of Crown Royal, is responsible… MORE
Sumptuous Stripped Timepieces
Sumptuous Stripped Timepieces
The Cartier Grand Complication Skeleton Pocket Watch Ticks Stylishly
Pulling an opulent timepiece out of your pocket may seem like only the way your elders roll, but the Cartier Grand Complication Skeleton pocket watch will make you want to take up the timely trend too.… MORE
Solarcessories
Sun-powered fashion accessories make a green style statement
Implications - Every aspect of life is getting an eco-friendly makeover, including fashion. As sustainable clothing makes its mark in the industry, another aspect of green fashion is emerging: solar power. Sun-powered fashion accessories in particular are becoming available to green-minded individuals, with everything from solarific purses to watches. Although still just a novelty, these solarcessories may grow in popularity as eco-friendly living increases in priority among consumers.
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Shabby Chic Couture
Pre-distressed materials offer consumers a sought-after edge
Implications - What is typically associated with everything shabby has taken on a new form in the market. It now costs big bucks to buy products with already distressed-looking materials. Shabby-chic fashions—with high prices—give consumers an edge to set themselves apart, yet allow them to maintain a high-fashion look.
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Wearable Tech
Gadget-infused accessories make for easy connectivity
Implications - Making their way into the hearts of the fashionable and geeky alike are stylish, hi-tech accessories that can do everything from monitor your blood pressure to control your iPod. With a rising preference for portability and easy-to-use technology, it’s no surprise that many designers are trying to merge fashion and function.
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends