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Watches Consumer Insights

Worthless Luxury
Speaking to desire for impracticality, the watch market highlights uselessness
Implications - As the number of clientele for luxury goods continues to grow exponentially, the notion of opulence is being expanded to include a design ethos that highlights uselessness. With specific regard to timepieces, this movement of worthless luxury products signifies a preference for status over function; as designer goods become commonplace, the status-obsessed require continued stimulation in new and exotic ways.
Workshop Question
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Elusive Luxury
Black diamonds become basis of inspiration for a variety of opulent goods
Implications - Carbonado, or "Black Diamonds," are now the luxury good to covet. As these gems are very rare, they offer the feeling of exclusivity, but they also provide a dark mystique that can make one feel both sexy and subversive. While real black diamonds are hard to come by and even more expensive to purchase, that's not stopping designers from using them as inspiration, evidenced in the cars, beauty products, jewelry and even gourmet foods that have been influenced by these precious stones' magic and mystery.
Workshop Question
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Wearable Multitasking
Hi-tech watches that perform more functions than simple time-telling
Implications - Today's on-the-go consumers are constantly looking for products that will help them multitask, and one area in which multi-functionality may influence purchasing decisions is watch design. Because watches can be worn, they provide a convenient method of storing data, connecting to friends, making payments and more. Saving people the time and trouble it takes to find similar functions and apps on their computers, phones or tablets, these built-in features appeal to time-starved consumers searching for convenience in their day-to-day lives.
Workshop Question
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Contemporized Classic
Designers give traditional pocket watches an innovative modern spin
Implications - Designers are bringing back the 16th century with sleek and modern twists on the classic pocket watch. While still considered a refined, luxury item, the pocket watch is no longer associated with only an older market as more and more young consumers take on this more traditional look. Designers, however, are doing their part by infusing modern elements like social networking, gaming and other technologies into these classic pieces.
Workshop Question
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Solarcessories
Sun-powered fashion accessories make a green style statement
Implications - Every aspect of life is getting an eco-friendly makeover, including fashion. As sustainable clothing makes its mark in the industry, another aspect of green fashion is emerging: solar power. Sun-powered fashion accessories in particular are becoming available to green-minded individuals, with everything from solarific purses to watches. Although still just a novelty, these solarcessories may grow in popularity as eco-friendly living increases in priority among consumers.
Workshop Question
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Shabby Chic Couture
Pre-distressed materials offer consumers a sought-after edge
Implications - What is typically associated with everything shabby has taken on a new form in the market. It now costs big bucks to buy products with already distressed-looking materials. Shabby-chic fashions—with high prices—give consumers an edge to set themselves apart, yet allow them to maintain a high-fashion look.
Workshop Question
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Wearable Tech
Gadget-infused accessories make for easy connectivity
Implications - Making their way into the hearts of the fashionable and geeky alike are stylish, hi-tech accessories that can do everything from monitor your blood pressure to control your iPod. With a rising preference for portability and easy-to-use technology, it’s no surprise that many designers are trying to merge fashion and function.
Workshop Question
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Techlets
Body-fused technologies make digital interactions faster, more efficient
Implications - Many people no longer rely on wristwatches due to the prevalence of mobile phone clocks, yet they still hold strong appeal for aesthetic reasons. Emerging wrist-worn technologies are a promising niche, not only due to their effortless sartorial tie-in, but because having technology attached to the body, as opposed to carried in the pocket, brings human/tech integration to new levels of efficiency.
Workshop Question
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Aidcessories
High-tech watches that do more than tell time
Implications - Watches are worn to convey a certain message about a wearer. As more and more people rely on their cell phones to tell time, watchmakers on the forefront have begun integrating additional features. These new accessories are offering aid, for example weight loss tools, ‘sound’ for the deaf, or communication devices.
Workshop Question
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Style Over Tradition
Even the most conventional product categories are changing shape
Implications - Even in some of the most traditional sectors, style is becoming more important than function. Luxury timepieces used to be a static product category, with only a few brands and classic designs representing status. However, modern design and cutting-edge technology are evolving style far beyond the status quo.
Workshop Question
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends