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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,719 more

Sympathetic Awakening

Photographic realism stirs emotions into awareness

Implications - Witnessing the violation of human rights, from sexual abuse to physical battering, is an innately uncomfortable experience. Images that manage to ruffle emotions are often the ones that have considerable impact and make lasting impressions. This is best achieved through realistic, visceral imagery.
8 Featured
280,317 Total Clicks
Date Range:
Mar 08 — Sep 08

Featured Examples

Self Defense Public Awareness Ads
Self Defense Public Awareness Ads
Pepper Spray
These creative public awareness ads from Thailand relay an important message. Girls & boys, always have a pepper spray ready in dangerous places. The campaign smartly plays on the tag line “When they… MORE
play_circle_filled Powerful PSAs
Powerful PSAs
Sexual Abuse
Sexual abuse is not a light subject, and this powerful appropriately creepy and disturbing public service announcement video ad successfully delivers the message: "If sexually abused children never get… MORE
Cattle Branding Kids
Cattle Branding Kids
Shocking Ads Portray Impact of Child Abuse
Trend Hunter recently featured a very disturbing and powerful public service announcement video that shows the lasting effects of sexual abuse which haunt the victims to their dying bed. The Child Protection… MORE
Hitting With Words
Hitting With Words
Domestic Violence: Verbal Abuse
This powerful PSA campaign from Singapore successfuly illustrates how verbal abuse can be just as horrific as physical violence. This is an important issue to raise awareness of, as many people do not… MORE
Movie Ratings on Foreheads
Movie Ratings on Foreheads
Domestic Violence Ads
These ads make me a little uncomfortable and evoke great sadness, but making an emotional connection is crucial in awareness ads. This campaign for the National Centre for Domestic Violence sheds light… MORE
Plastic Dolls for Awareness
Plastic Dolls for Awareness
Anti-Genital Mutilation Camapaign
We've featured a number of posts on Fake Love about people who seek romantic companionship from plastic dolls. We've also featured several controversial ads that promote awareness for genital mutilation,… MORE
Image Manipulation to Evoke Compassion
Image Manipulation to Evoke Compassion
Parkinson Awareness Campaign
These ads for Parkinson awareness were created by TAXI 2, Toronto and are exceptional at delivering a visual message of what living with Parkinson disease is like. The ads, created for the Parkinson… MORE
Sewing With Signatures
Sewing With Signatures
Amnesty International: Portrait Shuts Up Dictators
Following its award winning animated Signatures campaign, Amnesty International has come up with an equally creative print campaign illustrating the power of your signature. The Amnesty International… MORE

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