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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,721 more

Illustrated Awareness

Human rights awareness as a byproduct of artistic creativity

Implications - People have a tendency to look at creative artworks longer than basic photographs, and much longer than words. When trying to bring awareness to something, the longer the target can be engaged with the campaign, the better.
7 Featured, 2 Examples:
64,101 Total Clicks
Date Range:
Apr 08 — Sep 08
Consumer Insight Topics:

Featured Examples

Drawing With Mosquitos
Drawing With Mosquitos
Malaria Kills More Than Hitler, Stalin, Tanks & Bombs
I am in awe of this new Malaria awareness campaign by África Directo. The message that "Nothing and no one takes as many lives as malaria" is ingeniously delivered by drawing portraits of infamous dictators… MORE
play_circle_filled Suicidal Animated Animals
Suicidal Animated Animals
Disturbing Global Warming PSA
We've seen an animated PSA for Burma, and were shocked at how much a cartoon can stir the emotions. Now we've come across this amazing, yet sad and disturbing animated PSA from McCann-Erickson. Their… MORE
play_circle_filled Animated Art as a PSA
Animated Art as a PSA
'Burma Viral' for Myanmar
I have never seen a more moving animation than this PSA entitled “Burma Viral,” from the beautiful imagery and soul-touching music to the potent message. The 90 second clip was created by Shilo for… MORE
play_circle_filled Humans as Earth's Parasites
Humans as Earth's Parasites
Animated Environment PSA
Directorial studio Three Legged Legs used a new spin on the environmental PSA for their short film "Humans!" by depicting the human race as a parasite on a personified Earth. Greg Gunn, Casey Hunt and… MORE
play_circle_filled Interactive Guantanamo
Interactive Guantanamo
Second Life Gone Gitmo
A virtual simulation of Guantanamo in Second Life was designed by Nonny de la Peña, a journalist and filmmaker and Peggy Weil, an assistant professor in the interactive-media division of the U.S.C. film… MORE
Awareness Ads with Punch
Awareness Ads with Punch
The Cowards' Show Against Domestic Violence
We have been featuring quite a few ads from around the world with strong, often controversial content on and the reactions have ranged from shocked to disturbed, with many readers not caring… MORE
Inspirational Disability Ads
Inspirational Disability Ads
Argentina Awareness Campaign
These images are from an ad campaign in Argentina designed to create awareness of the plight of physically challenged individuals. It seems, from what I read in the article, that the public transportation… MORE

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