Category
Lifestyle
Assisted Choices
Trend cluster
Category
Illustrated
Awareness
Human rights awareness as a byproduct of artistic creativity.
4.3
Trend score
Trend
What is the Illustrated Awareness trend?
Illustrated Awareness: People have a tendency to look at creative artworks longer than basic photographs, and much longer than words. When trying to bring awareness to something, the longer the target can be engaged with the campaign, the better.
Trend themes
Themes within the Illustrated Awareness trend
Three behaviours holding the trend together01
Artistic Engagement for Awareness
Creative artworks are being used longer than basic photographs and words to increase the time target can be engaged with the campaign.
02
Interactive Engagement Tools
Tools such as Second Life and Virtual Simulations are being used to build awareness about social causes.
03
Emotional-Driven Messages via Animation
Animated short films and advertisements are being used to deliver powerful, emotional-driven messages about sensitive causes.
Industry implications
What the Illustrated Awareness trend means for industry
Where the trend changes the playbookFor
Social Activism
Social activists can use art, interactive engagement tools, and emotional-driven messages to reach and engage the public about social causes.
For
Advertisement Industry
Advertisements can use creative engagement tools and emotional-driven messages to increase viewer engagement and drive brand awareness.
For
Film and Animation Industry
Films and animations can be used to deliver powerful and emotional-driven messages about a variety of causes, including environmental issues and social justice.
Trend signals
Trend signals for Illustrated Awareness
Trend score 4.3 out of 10, from popularity 74%, activity 46%, freshness 8%.
Popularity74%
Activity46%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Illustrated Awareness trend
7 featured examples from Apr 23 to Sep 22, 2008CategoryArt & Design
Drawing With Mosquitos
Malaria Kills More Than Hitler, Stalin, Tanks & Bombs
The advertising industry can implement the use of shocking or creative methods such as the use of mosquitos in their campaigns to differentiate themselves and grab the attention o…
CategoryEco
Suicidal Animated Animals
Disturbing Global Warming PSA
Creating innovative and impactful content for ad campaigns.
CategoryPop Culture
Animated Art as a PSA
'Burma Viral' for Myanmar
Disruptive innovation opportunities in creating visually stunning and emotionally resonant animated campaigns for social causes.
CategoryEco
Humans as Earth's Parasites
Animated Environment PSA
Disruptive innovation opportunity for creating powerful and impactful advertisements that promote awareness and social responsibility towards environmental issues.
CategoryMarketing
Interactive Guantanamo
Second Life Gone Gitmo
Exploring new ways to engage audiences and tell compelling stories.
CategorySocial Good
Awareness Ads with Punch
The Cowards' Show Against Domestic Violence
Opportunities for the advertising industry to create campaigns that push the boundaries and promote important social causes.
CategorySocial Good
Inspirational Disability Ads
Argentina Awareness Campaign
Opportunity for ad agencies to create inclusive campaigns that highlight social causes and promote positive change.
