Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

Animated Art as a PSA

'Burma Viral' for Myanmar

— May 15, 2008 — Pop Culture
I have never seen a more moving animation than this PSA entitled “Burma Viral,” from the beautiful imagery and soul-touching music to the potent message. The 90 second clip was created by Shilo for MTV and Ogilvy to bring awareness to Burma, or Myanmar.

The animated public service announcement features contrasting footage of planes bombing the stunning, peaceful, pagoda and flower-filled landscapes of Burma, to generate a call-to-action.

The PSA is meant to lead people to noneofusarefree.org. The new site by the Burma Arts Board educates viewers on the struggle of Myanmar's oppressive military government, the effects of the cyclone, as well as allowing people to send supportive messages and offer relief to the people of Burma.

The video debuts online today as well as in Times Square in NYC where it's being displayed on MTV's 25-by-40 foot HD Jumbotron.

“As Cyclone Nargis tore across Burma, the world witnessed one of the worst natural disasters in history,” said Suki Dusanj. “Since then, the world has watched the military Junta block aid from reaching those who need it so desperately. It is our hope that this Burma Viral will circulate around the world and into Burma, and bring about the changes necessary to make the aid and rescue efforts effective – and to allow the Burmese people the freedom to enjoy the civil liberties they deserve.”


“This spot somehow talks directly to the emotions we feel about the current humanitarian crisis in Burma,” said John Jackson. “We know that people desperately need help and we also know it is not reaching them. The narrative conjures up a task force that brings a powerful message of support to the people of Burma, and an urgent appeal to donate to the international relief effort.”

Just for reference, 89% of Burma's population is Buddhist. “The importance of Buddhism in the history of Myanmar is evident from a landscape dominated by pagodas which is why the country is often called 'the land of pagodas.'” Wikipedia says. “Every village in Burma has a pagoda and a monastery, the traditional places for worship and education.” This is evidently displayed in the imagery of the campaign.

“The crux of the film's story is based in juxtaposition and surprise: An ominous set-up gives way to hope,” says Shilo co-founder, creative director and director André Stringer. “The flowers are the perfect icon for that.

“My favorite shot involves a really close-up shot of a flower fluttering in front of the camera, where the camera has a lot of shake on it. Seeing that scene made me realize that the flowers had already become characters for us, like they were paratroopers falling on D-Day. Some look really lyrical, beautiful and fluid, and some of them dive with intensity. To me, it's really cool to be able to take something like a flower and let it become a paratrooper – or a performer that can poetically deliver a powerful message, as these do.”

If the campaign moves you, they have created a Facebook group, which anyone can join.
4.7
Score
Popularity
Activity
Freshness