Category
Lifestyle
Sugar Moderation
Trend cluster
Category
Hotels as
Destinations
Accommodations that offer exotic experiences along with a bed.
5.9
Trend score
Trend
What is the Hotels as Destinations trend?
Hotels as Destinations: Travelers are seeking hotels that offer as much of an experience as the destination they are traveling to. This not only gives these hotels a favorable advantage to those seeking an exotic experience abroad, but it also increases the likelihood the hotel will attract local patrons looking for a staycation. Pushing beyond travel norms ups consumer notice.
Trend themes
Themes within the Hotels as Destinations trend
Three behaviours holding the trend together01
Experiential Hospitality
Hotels are moving beyond just providing a place to sleep and are instead focused on creating memorable experiences for guests.
02
Sustainability
Hotels are adopting eco-friendly principles to reduce their impact on the environment while offering unique experiences to guests.
03
Themed Accommodations
Hotels are offering rooms and suites with unique themes, such as music, art, and history, to provide guests with a one-of-a-kind stay.
Industry implications
What the Hotels as Destinations trend means for industry
Where the trend changes the playbookFor
Hospitality
The experiential and sustainable trends in hospitality provide opportunities for businesses in the industry to differentiate themselves and attract guests.
For
Travel and Tourism
Themed accommodations and unique experiences in hospitality can attract travelers looking for something different and exciting to do on their trips.
For
Interior Design
Decorating themed suites and rooms offer interior designers a chance to showcase their creativity and create unique spaces for guests to stay in.
Trend signals
Trend signals for Hotels as Destinations
Trend score 5.9 out of 10, from popularity 82%, activity 88%, freshness 8%.
Popularity82%
Activity88%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Hotels as Destinations trend
7 featured examples from Jan 22 to Mar 22, 2008CategoryWorld
7 Floors & 7 Stars Below Sea Level
Istanbul Underwater Hotel
The underwater hotel stands to revolutionize the industry with the creation of underwater tourism and attractions.
CategoryWorld
Fantasy Rooms in Minnesota
The FantaSuite Hotel
Hotels and resorts can capitalize on the trend by creating fantasy room themes to attract customers.
CategoryWorld
Fashion Rock'n Roll Hotel
The Pavilion in London
The hospitality industry can explore the fusion of fashion and accommodation to create distinctive hotel experiences.
CategoryArt & Design
Luxurious Greek Art Hotel
Classical Baby Grand Hotel Athens
The hospitality industry can leverage art-inspired and design-driven trends to create unique and memorable experiences for customers.
CategoryEco
Hi-Tech Eco Igloos
Swiss Whitepod
Hotels and resorts that prioritize sustainable practices and eco-friendly initiatives.
CategoryWorld
Glass Igloos
Fake Ice Hotels
The hospitality industry has an opportunity to offer alternative and eco-friendly accommodation options to visitors.
CategoryWorld
Beatles Hotel Opens in Liverpool
Hard Days Night
Hotels can capitalize on music and cultural tourism trends by creating unique and immersive experiences for their guests.
