Category
World
Layered Getaways
Trend cluster
Category
Olympride
The 2010 Olympics will turn Vancouver into an advertiser's playground.
6.0
Trend score
Trend
What is the Olympride trend?
Olympride: “With Glowing Hearts,” Vancouver will play host to the 2010 Winter Olympic Games. As the Sea to Sky region is transformed into welcoming grounds for the world’s best athletes and global media, the BC city will become a marketer’s haven. Studying west coast innovation now offers insight into what may appeal.
Trend themes
Themes within the Olympride trend
Three behaviours holding the trend together01
Eco-friendly Architecture
The rise of eco-friendly architecture and sustainable living spaces is a trend evident in the emergence of Dockside Green and Trilobis 65.
02
RFID
RFID technology applied in LadyBag as well as in stores, is gaining popularity and opens the door to more innovative applications in the future.
03
Luxury Adventure
The demand for luxury adventure experiences like helicopter hotels, semi-submerged housing, and glamping indicates a growing trend for affluent adventurers.
Industry implications
What the Olympride trend means for industry
Where the trend changes the playbookFor
Hospitality
The hospitality industry can capitalize on the trend for luxury adventure by creating more unique and unforgettable experiences that cater to affluent adventurers.
For
Real Estate
The real estate industry can integrate eco-friendly designs and sustainability features in their developments to meet the rising demand for sustainable living spaces.
For
Technology
RFID technology manufacturers can develop and market innovative and functional products that integrate well with consumers' daily routine and offer more convenience and efficiency.
Trend signals
Trend signals for Olympride
Trend score 6.0 out of 10, from popularity 82%, activity 90%, freshness 8%.
Popularity82%
Activity90%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Olympride trend
12 featured examples from Dec 11, 2006 to Jun 5, 2008CategoryArt & Design
All Terrain Cabin
Life In A Shipping Container
The shipping and logistics industry can explore new partnerships and services related to the repurposing and transportation of shipping containers for alternative uses like homes…
CategoryArt & Design
Mushroom House
Zube's Whistler Toadstool
Potential for real estate developers to create unique and immersive housing experiences.
CategoryEco
Semi-Submerged Eco Luxury Home
Trilobis 65
Opportunity for real estate developers to invest in semi-submerged housing structures located in bays and maritime parks.
CategoryLuxury
Glamping in Clayoquot
Spoiled Urbanites Can Enjoy Nature Too
The hospitality industry can capitalize on the trend of luxury camping by offering upscale outdoor accommodations and amenities for urbanites seeking a nature-filled getaway.
CategoryArt & Design
Google Earth Games
Where On Earth Is Waldo?
The gaming industry can leverage location-based games to attract a broader audience and create unique gaming experiences that blur the lines between virtual and real worlds.
CategoryWorld
Helicopter Hotel
Sentry Mountain Lodge
Hotels and lodges can adapt to changing consumer preferences by offering exclusive, remote luxury accommodations that cater to travelers seeking unique and secluded experiences.
CategoryFashion
Emotion-Sensitive Bags
LadyBag Helps the Forgetful
Opportunity to create trendy, tech-enabled bags and accessories.
CategoryEco
Oceanside Eco-Condos
Dockside Green Victoria, BC
The real estate industry can leverage the trend of eco-friendly development by incorporating sustainable design and technologies into residential and commercial properties.
CategoryEco
Green Walls & Roofs from G-Sky
Vancouver Turns A Healthy Shade of Green
Green roofs, green walls and other sustainable building practices represent a major disruptive innovation opportunity for green building companies, contractors, architects and rea…
CategoryArt & Design
Treehouses on Log Stilts
Zigloo Architecture
The architecture industry can explore log stilts as a disruptive innovation for sustainable and unique building designs.
CategoryWorld
Cruise Ship Housing for Police
2010 Vancouver Olympic Solutions
The hospitality industry can explore innovative temporary lodging solutions for large-scale events while ensuring guests have a luxury experience.
CategoryPop Culture
Canadian Spin On Reality Modeling TV
Vancouver's Next Gay Top Model
The television industry could benefit from creating more fundraising reality modeling TV shows to support charities.
