The 2010 Olympics will turn Vancouver into an advertiser's playground
Implications - “With Glowing Hearts,” Vancouver will play host to the 2010 Winter Olympic Games. As the Sea to Sky region is transformed into welcoming grounds for the world’s best athletes and global media, the BC city will become a marketer’s haven. Studying west coast innovation now offers insight into what may appeal.
Trend Themes
1. Eco-friendly Architecture - The rise of eco-friendly architecture and sustainable living spaces is a trend evident in the emergence of Dockside Green and Trilobis 65.
2. RFID - RFID technology applied in LadyBag as well as in stores, is gaining popularity and opens the door to more innovative applications in the future.
3. Luxury Adventure - The demand for luxury adventure experiences like helicopter hotels, semi-submerged housing, and glamping indicates a growing trend for affluent adventurers.
Industry Implications
1. Hospitality - The hospitality industry can capitalize on the trend for luxury adventure by creating more unique and unforgettable experiences that cater to affluent adventurers.
2. Real Estate - The real estate industry can integrate eco-friendly designs and sustainability features in their developments to meet the rising demand for sustainable living spaces.
3. Technology - RFID technology manufacturers can develop and market innovative and functional products that integrate well with consumers' daily routine and offer more convenience and efficiency.
