People are making the switch from powerful gas guzzlers to eco rides
Implications - Consumers are happily abandoning their gas guzzling trucks or testosterone-boosting monster motorcycles for more environmentally friendly vehicles. In the first half of 2008, scooter sales were already up by 65.7%, but with the gas prices escalating closer to 2009, the demand jumped further.
Trend Themes
1. Green Transportation - As consumers become more conscious about the environmental impact of their transportation choices, there is a growing demand for eco-friendly transportation options like electric/ hybrid vehicles.
2. Compact Design - As urbanization results in shrinking spaces and infrastructure, there will be an increased need for products that are easy to store and function in restricted spaces.
3. Customization - Consumers are increasingly looking for personalization and uniqueness in their transportation products, which opens doors for companies to provide customized and luxury transportation options.
Industry Implications
1. Automotive Industry - The automotive industry needs to take cues from the trends towards eco-friendliness and compact design to provide future-forward yet practical transportation solutions.
2. Luxury Fashion Industry - Luxury fashion brands could explore collaborations in customized scooter designs, given the trend for personalization and unique designs in transportation products.
3. Outdoor Sports and Leisure Industry - The demand for electric dirt bikes and other eco-friendly transportation products presents opportunities for the outdoor sports and leisure industry to create and market products that cater to environmentally conscious consumers.
