If it has wheels or a computer chip, you can bet that there is some guy out there who is going to put neons lights on it, boost it's performance, or customize it in some way.
Take this Segway owner (of course, maybe he's not the owner, which would describe this a whole lot better) for instance. He has decided to replace the standard, and might I add, tested, wheels that came with his Segway with not one set but, a number of sets of larger tires.
An off-road Segway, perhaps? Hack on, hackers!
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Collapsible Dog Crates
Play-Integrated Retail Spaces
Custom Camper Van Marketplaces
Celebratory Beer Fridges
Cocktail-Specific Herb Kits