Category
Lifestyle
Serial Snacking
Trend cluster
Category
Digital Weight
Loss
Weight loss anytime, anywhere with portable fitness electronics.
3.7
Trend score
Trend
What is the Digital Weight Loss trend?
Digital Weight Loss: People have blamed a lack of time, and the inconvenience of having to commute to the gym, as their reasons for being out of shape. Researchers have created a variety of products to address these problems, in the form of high tech, portable gadgets that can be used from anywhere at any time.
Trend themes
Themes within the Digital Weight Loss trend
Three behaviours holding the trend together01
Fitness Apps
The mass adoption of smartphones has created an environment in which users are using virtual personal trainers for customizable workouts.
02
Wearable Fitness Technology
Wearable fitness technology has evolved from simple fitness tracking to true coaching and assistance for athletes.
03
Virtual Exercise Experience
Virtual exercise experience leveraging video game technology has become a viable competitor to traditional gym membership.
Industry implications
What the Digital Weight Loss trend means for industry
Where the trend changes the playbookFor
HealthTech
Opportunities to disrupt the HealthTech industry by combining mobile apps, advanced wearables and bespoke exercise programs.
For
Gaming
Opportunities to create gamified fitness applications, combining exercise with online multiplayer gaming.
For
Home Fitness
Opportunities to create systems for virtual, immersive home-based exercise experiences using high-quality video, gaming technology and wearables.
Trend signals
Trend signals for Digital Weight Loss
Trend score 3.7 out of 10, from popularity 56%, activity 48%, freshness 8%.
Popularity56%
Activity48%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Digital Weight Loss trend
6 featured examples from Jan 9 to Jun 25, 2008CategoryFashion
Wearable Fitness Coaches
Nike+ 2008 (UPDATE)
Opportunity for disruptive innovation in developing advanced wearable devices and software for tracking fitness data and enhancing performance.
CategoryLifestyle
Virtual Bicycle Racing Against Real People
Expresso Fitness
Virtual exercise bikes could be a disruptive technology for the fitness industry by providing users a new way to engage in physical activity and an interactive experience.
CategoryTech
Fitness Phones
The Samsung FIT for Fitness Buffs
The FIT phone's incorporation of fitness tracking and personalized fitness plans showcases the potential for innovation in the mobile technology industry.
CategoryTech
Fitness Phone Part II
Slim-Easy Dutch Diet Cell Phone
Industry can leverage mobile diet software to enhance fitness and diet tracking services.
CategoryPop Culture
Online Personal Training & Fitness Classes
FABS CyberFitness
Companies in the fitness industry can expand their services by offering online personal training, CyberFitness programs, and a variety of workout content to cater to customers' ne…
CategoryLifestyle
Cell Phone Workouts
PumpOne Exercise Program
The growing demand for fitness-themed phone apps calls for disruptive innovation in the mobile app industry to create more advanced and customizable workout solutions.
