Category
Lifestyle
Format Flexing
Trend cluster
Category
Imagined
2012
Designers and futurists are offering insight into what's to come.
4.7
Trend score
What's Happening
What is the Imagined 2012 trend?
Imagined 2012: A range of mass scale innovations and designs are expected to be created by 2012, and an endless stream of promises are being made for the changes we should expect. In the next three years, the world is hopeful to see many more green innovations and dedicated advances to help moderate climate change.
Trend themes
Themes within the Imagined 2012 trend
Three behaviours holding the trend together01
Green Innovations
Mass scale innovations and designs promoting moderation of climate change by being eco-friendly were promised by experts by 2012.
02
Preparation for Disasters and Unforeseen Circumstances
Increasing discussions about natural disasters and nuclear threats have led to the importance of being prepared for the worst by developing products that appeal to safety-conscious consumers.
03
High-Speed Broadband
BT Telecom's projected £1.5 billion investment for faster, more reliable internet access to both urban and rural areas was proposed, with the possibility of speeds reaching up to 1,000 Mb/s.
Industry implications
What the Imagined 2012 trend means for industry
Where the trend changes the playbookFor
Hospitality
Opportunities for creating unique hotel experiences through exotic and luxury accommodations like space, sea, and air travel and eco-friendly features.
For
Technology
Innovative products and services that address disaster preparation and safety concerns are significant opportunities for companies in the technology field.
For
Construction and Architecture
Opportunities to build sustainable structures like flat-pack stadiums and eco-friendy buildings.
Trend signals
Trend signals for Imagined 2012
Trend score 4.7 out of 10, from popularity 64%, activity 69%, freshness 8%.
Popularity64%
Activity69%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Imagined 2012 trend
12 featured examples from Aug 11, 2007 to Sep 25, 2008CategoryArt & Design
Indoor City 2
Crystal Island in Moscow
The architecture industry can explore the possibilities of creating eco-friendly megastructures with internal weather systems.
CategoryAutos
Super Hybrid Cars
Antro Solo is Solar, Human & Gas-Electric
Disruptive innovation opportunity: Integrate hybrid power arrangements and lightweight materials into the design and manufacturing processes of automotive vehicles.
CategoryLuxury
$4 Million Space Hotel
Galactic Suite To Open In 2012
The opening of the Galactic Suite space hotel in 2012 offers a disruptive innovation opportunity for the hospitality industry, expanding the concept of luxury accommodation to out…
CategoryLuxury
MGM Mirage Abu Dhabi
$3B Luxury Resort by 2012
Disruptive innovation opportunity: Implementing contactless technology solutions and virtual concierge services in the hospitality industry.
CategoryTech
Phones of 2012
Express, Share & Feel
Mobile device manufacturers can leverage the trend towards customization to create devices with a wide range of features and looks that resonate with individual users.
CategoryLuxury
Flying Casinos
Airbus A380 Spark Interest in Asian Markets
Airlines may need to adapt business strategies to compete with the A380 by including more entertainment services on-board.
CategoryUnique
Flatpack Stadiums
2012 London Olympics Architecture
Disruptive innovation opportunity: Collaborate with architects and designers to create innovative and sustainable stadium structures.
CategoryUnique
Backyard Reactors by 2012
Hyperion Power Generation
The energy industry can benefit from developing smaller, more portable nuclear reactors as alternative energy solutions.
CategoryArt & Design
World's Longest Arch Bridge
667 Meter Bridge in Dubai
The construction of the world's longest arch bridge will drive innovation and development in the construction industry.
CategoryScience
Google's Lunar Lure
$30M For Private Landing
Companies providing space innovation technology for private lunar exploration.
CategoryLifestyle
Faster Broadband in the UK
BT Announces up to 100 MB/s
Companies in the telecommunications industry should consider investing in fibre optic technology to stay competitive and provide faster and more reliable internet access.
CategorySocial Good
Multicultural Event Planning
Toilets at 2012 Olympics to Face Away from Mecca
Opportunities for event planners to provide more inclusive services and facilities, catering to diverse demographics.
