Trend cluster
Category

Luxureast

High-end vacations and luxury resorts in the Middle East.

Dubai Builds Fashion IslandGreen Luxury Building at Al Raha BeachDeath Star Inspired HotelDubai Again At Forefront of Lavish DesignArabian Luxury Resort

Trend

What is the Luxureast trend?

Luxureast: The Middle East has become a global luxury destination in recent years. Previously it was a retreat reserved for those involved in the oil industries, or residing in Middle Eastern countries. Recently however it’s become an international hub for holidays of opulence.

Trend themes

Themes within the Luxureast trend

Three behaviours holding the trend together
01

Luxury Hospitality

The rise of the luxury accommodation sector in the Middle East presents significant opportunities for luxury hotel chains to expand and develop their portfolio.

02

Architectural Innovation

New construction projects in Dubai and Abu Dhabi are incorporating cutting-edge architecture and design, offering numerous opportunities for architecture and engineering firms to provide innovative solutions.

03

Sustainability

There is growing demand for sustainable building design in the Middle East, providing opportunities for firms with expertise in green building design and technologies.

Industry implications

What the Luxureast trend means for industry

Where the trend changes the playbook
For

Hospitality

The luxury hospitality sector is booming in the Middle East, providing significant opportunities for established and emerging hotel chains to expand their operations.

For

Architecture

The Middle East region is at the forefront of architectural innovation, with numerous high-profile construction projects presenting opportunities for architecture and engineering firms to develop cutting-edge solutions.

For

Green Building

There is increasing demand for sustainable building design in the Middle East, creating opportunities for firms specializing in environmentally-friendly building technologies and practices.

Trend signals

Trend signals for Luxureast

Trend score 5.2 out of 10, from popularity 60%, activity 87%, freshness 8%.

Popularity60%
Activity87%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific