Category
Lifestyle
Sugar Moderation
Trend cluster
Category
Athletevertising
Advertising on tennis courts and using players for brand endorsement.
4.1
Trend score
Trend
What is the Athletevertising trend?
Athletevertising: Advertisers are moving beyond the conventional tennis dome banner ads and between-game commercials to get brand exposure. Clever ad agencies are looking at new ways to target sports-minded consumers, for example connecting with younger audiences through video game integration.
Trend themes
Themes within the Athletevertising trend
Three behaviours holding the trend together01
Experiential Marketing
New ways of advertising beyond the conventional can create unique experiences and deeper connections with customers.
02
Influencer Marketing
Partnering with popular athletes can help businesses gain credibility and endorse their products or services.
03
Gamification
Integrating video games and technology into advertising and events can appeal to a younger target audience.
Industry implications
What the Athletevertising trend means for industry
Where the trend changes the playbookFor
Marketing and Advertising
This industry would benefit from exploring unconventional and immersive methods of promoting brands.
For
Sports and Entertainment
Partnering with athletes and introducing new ways of playing sports, like tennis on water, can create unique experiences for fans.
For
Gaming Industry
Integrating real athletes and incorporating realistic gameplay can create more engaging experiences in sports gaming.
Trend signals
Trend signals for Athletevertising
Trend score 4.1 out of 10, from popularity 70%, activity 44%, freshness 8%.
Popularity70%
Activity44%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Athletevertising trend
4 featured examples from Mar 28 to May 24, 2008CategoryMarketing
Fake Digital Displays on Tennis Courts
Sony PSP Ads
Sports marketing companies can explore the use of virtual advertising to revolutionize traditional sponsorship and branding opportunities in sports venues.
CategoryTech
Animated Tennis Pros
Roddick, Federer & Sharapova in Top Spin 3
Chance to tap into the growing demand for realistic sports video games.
CategoryAutos
Transformer Athletes
Rafael Nadal vs. Alien for Kia
Innovative ways for car manufacturers to promote their vehicles through unconventional and humorous marketing campaigns.
CategoryUnique
Tennis on Water
Williams & Nadal for Sony Open
Creating specialized equipment for water sport activities like tennis on water can open up new business avenues for equipment manufacturers.
