Shifting from traditional logos which are printed court side at tennis games, this ad was painted directly on the ground around real tennis courts, making it appear as though the courts were inside a giant Sony PSP, and the live game was a virtual game on the screen.
The interesting idea by the School of Visual Arts is now a contender for the Cannes Lions award 2008. It has already won gold in the Art Directors Annual Awards 2008 for Guerrilla and Non-Conventional ads.
Fake Digital Displays on Tennis Courts
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