Last year, Kia Motors signed tennis superstar Rafael Nadal to be the company's celebrity spokesperson in Europe. Titled â€œNadal vs. Alienâ€, the web-only video is part of Kia's new marketing campaign. The short video begins with a cartooned Nadal playing tennis against an alien who all of a sudden sprouts multiple arms and starts pummeling Rafael with tennis balls. Nadal eventually recovers, does a strange dance with a bunch of Nadal clones, changes into a transformer-like superhero (I guess they know superheroes are in fashion) and comes back to beat the crap out of the alien in a soccer face-off. What? Exactly my sentiments. At the end of the commercial, Nadal turns into a car and drives off.
Strange commercial but sort of funny and entertaining.
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