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Artwareness

Innovative awareness campaigns in the art, fashion and beauty worlds

Implications - Awareness ads have been seen in fashion, beauty and product design industries. Companies like MAC launched the charitable Viva Glam line and (Product) Red had everything from clothes to laptops.

SCORE 4.3

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 0 Examples: 68,070 Total Clicks

Date Range: Feb 08 - Sep 08

Trending: Warm

Consumer Insight Topics: Art & Design Fashion Marketing

Featured Examples

Aids Awareness Everywhere - Love Life, Stop Aids Campaign

SCORE 5.9

Warm 23,927 Clicks Pub: Apr 21, 08

Aids Awareness Everywhere

Love Life, Stop Aids Campaign

The cheeky and eye-catching "Love Life Stop Aids" campaign by the Federal Health Office and the Swiss Aids Federation illustrates that you always need to have condoms, even astronauts on Mars! The motivation… [More]

Fantasy Fashion For Charity - Agent Provocateur at Life Ball 2008

SCORE 5.1

Warm 19,013 Clicks Pub: May 18, 08

Fantasy Fashion For Charity

Agent Provocateur at Life Ball 2008

They surely weren't the typical Victoria's Secret angels strutting on the catwalk of Life Ball 2008. Agent Provocateur tested the limits of how much eroticism the attendees could take without self-combusting… [More]

Beauty in Support of AIDS - Fergie for MAC Viva Glam

SCORE 2.9

Mild 6,613 Clicks Pub: Feb 6, 08

Beauty in Support of AIDS

Fergie for MAC Viva Glam

MAC, the beauty and cosmetics company, has cast Fergie as the new face of the VIVA GLAM campaign. The new ads will be appearing in magazines and in stores, the first of which will appear in May 2008. "We… [More]

Encouraging Safe Sex in NYC - Get Some Condom Campaign

SCORE 4.1

Average 7,904 Clicks Pub: Feb 15, 08

Encouraging Safe Sex in NYC

Get Some Condom Campaign

Continuing its popular safe-sex campaign from last year, the City of New York has unveiled its 2008 safer sex awareness campaign. The official New York City condom has a different look and a sexy new slogan:… [More]

Million Dollar Dresses - Alberta Ferretti Gown for AIDS

SCORE 5.1

Warm 5,950 Clicks Pub: May 19, 08

Million Dollar Dresses

Alberta Ferretti Gown for AIDS

I Cannes not stop dreaming of the French Riviera, especially with all the media coverage. Now on top of celebrity siting and movies reviews comes news of a million dollar gown that will be sold in Cannes,… [More]

Awareness Through Art - Raphael's "The Sistine Madonna" For AIDS

SCORE 2.8

Mild 4,663 Clicks Pub: Mar 9, 08

Awareness Through Art

Raphael's "The Sistine Madonna" For AIDS

A detail of the Italian Renaissance masterpiece The Sistine Madonna by Raphael has been used by an AIDS awareness organization in Italy to promote the use of condoms. The Lega Italiana per la Lotta Contro… [More]