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Artwareness

Innovative awareness campaigns in the art, fashion and beauty worlds

Implications - Awareness ads have been seen in fashion, beauty and product design industries. Companies like MAC launched the charitable Viva Glam line and (Product) Red had everything from clothes to laptops.
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
11 Featured
97,378 Total Clicks
Date Range:
Feb 08 — Sep 08
Trending:
Warm
Consumer Insight Topics:
Art & DesignFashionMarketing
Get Better and Faster

Consumer Insights

CaffeinovationArtwarenessPlaystalgiaRetro MediaQuirkmmunicationsDiscommercialsRetrocoveriesRadical Flashion BacksAthletevertisingTennis CoutureGreen Before MeanPodcyclesVenue ExoticaOlymprideImagined 2012Sports StyleHealth ScalingDigital Weight LossPassive Weight LossStarbuckingHead SettingSwedesignRemaking History BetterExperimentalebrityEatsperience

Featured Examples

Aids Awareness Everywhere
Aids Awareness Everywhere
Love Life, Stop Aids Campaign
The cheeky and eye-catching "Love Life Stop Aids" campaign by the Federal Health Office and the Swiss Aids Federation illustrates that you always need to have condoms, even astronauts on Mars! The motivation… MORE
Fantasy Fashion For Charity
Fantasy Fashion For Charity
Agent Provocateur at Life Ball 2008
They surely weren't the typical Victoria's Secret angels strutting on the catwalk of Life Ball 2008. Agent Provocateur tested the limits of how much eroticism the attendees could take without self-combusting… MORE
Beauty in Support of AIDS
Beauty in Support of AIDS
Fergie for MAC Viva Glam
MAC, the beauty and cosmetics company, has cast Fergie as the new face of the VIVA GLAM campaign. The new ads will be appearing in magazines and in stores, the first of which will appear in May 2008. "We… MORE
Encouraging Safe Sex in NYC
Encouraging Safe Sex in NYC
Get Some Condom Campaign
Continuing its popular safe-sex campaign from last year, the City of New York has unveiled its 2008 safer sex awareness campaign. The official New York City condom has a different look and a sexy new slogan:… MORE
Million Dollar Dresses
Million Dollar Dresses
Alberta Ferretti Gown for AIDS
I Cannes not stop dreaming of the French Riviera, especially with all the media coverage. Now on top of celebrity siting and movies reviews comes news of a million dollar gown that will be sold in Cannes,… MORE
Awareness Through Art
Awareness Through Art
Raphael's "The Sistine Madonna" For AIDS
A detail of the Italian Renaissance masterpiece The Sistine Madonna by Raphael has been used by an AIDS awareness organization in Italy to promote the use of condoms. The Lega Italiana per la Lotta Contro… MORE
Revisiting (RED)
Revisiting (RED)
Limited Edition Converse 1Hund(RED)'s From 100 Designers
Last year, Trend Hunter profiled the failure of the Product (RED) charity, but brands are revisiting the concept in innovative new ways. The goal of the RED product campaign started last year was to bring… MORE
Online AIDS Documentaries
Online AIDS Documentaries
Live, Hope, Love: HIV in Jamaica
Live Hope Love is a beautiful online photo and poetry journal that captures the lives of those living with HIV in Jamaica. The multimedia project offers an interactive look into the lives of people Living… MORE
Human Rights HIV Campaign Shows Compassion- Be Like Nobody
Human Rights HIV Campaign Shows Compassion- Be Like Nobody
When a person has AIDS, he or she not only has to deal with health issues, they also have to face the judgmental and prejudiced response from the society they live in. From being excluded from social gatherings… MORE
Morbid Statement Jewelry
Morbid Statement Jewelry
AIDS Virus Ring
Andriy Kurovets designed this ring modeled after the AIDS virus. I really have mixed feelings about this piece of jewelry. One the one hand, I think it's really morbid to walk around with a reminder of… MORE
PCs in Support of AIDS
PCs in Support of AIDS
Dell Joins The (Product) RED Campaign
There have been many companies(Gap, Converse, American Express, Apple) who have signed on with (Product) Red, now Dell as of January 31st will make their Products “Red” in support of AIDS in Africa.… MORE

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