Category
Fashion
Scaled Restraint
Trend cluster
Category
Venue
Exotica
Designers who dared to go for bold runway locations and features.
3.1
Trend score
Trend
What is the Venue Exotica trend?
Venue Exotica: Fashion shows are venues designers use to flaunt their creativity. In 2008, designers branched out on the types of models they used as well as their settings. While there was no desert or Great Wall like in 2007, there were edible runways, sliding catwalks and shows on airport tarmacs.
Trend themes
Themes within the Venue Exotica trend
Three behaviours holding the trend together01
Unusual Fashion Show Venues
Designers are increasingly daring in their selection of fashion show locations, opening up opportunities for event planners to seek alternative, exciting venues.
02
Innovative Catwalk Setups
Creative catwalk setups like sliding sidewalks and edible runways provide opportunities for event planners to explore playful and unconventional display approaches.
03
Extravagant Show Features
The use of extravagant show features like naked showers and sliding catwalks add an element of surprise and entertainment to fashion shows and can inspire event planners to experiment with creative and daring elements.
Industry implications
What the Venue Exotica trend means for industry
Where the trend changes the playbookFor
Event Planning
These fashion show trends provide exciting ideas for event planners looking for creative and unique event venues and setups.
For
Fashion
These trends showcase the unique and creative ways in which fashion designers push boundaries and challenge conventional norms.
For
Entertainment
The use of extravagant and playful show features demonstrates how entertainment value can be added to fashion shows and other events to capture audience attention and create buzz.
Trend signals
Trend signals for Venue Exotica
Trend score 3.1 out of 10, from popularity 38%, activity 48%, freshness 8%.
Popularity38%
Activity48%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Venue Exotica trend
4 featured examples from Oct 26, 2007 to May 18, 2008CategoryFashion
Fashion Show in the Desert
Pierre Cardin in Dunhuang Desert
Fashion industry can use immersive experiences to promote their brand or products in unexpected locations.
CategoryEco
Edible Runways
Etro's Farm Fresh Fashion
Incorporating sustainable and environmentally conscious elements into fashion shows and designs to reduce the industry's carbon footprint.
CategoryUnique
Sliding Catwalks
Neon Makes Strutting Even Harder
The fashion show industry can benefit from incorporating technologically advanced moving sidewalks to enhance the visual presentation and excitement of collections.
CategoryFashion
Airport Tarmac Turned Catwalk
Berlin Fashion Week 2008
Innovative fashion brands can disrupt the industry by reimagining runway shows and incorporating unconventional elements like airport runways.
