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CASE: Starbucks innovations that may or may not save America's favourite coffee

Implications - One of our case studies, Starbucks went from being a US hit to an international sensation, satisfying caffeine cravings from Berlin to Beijing. But in 2008 they closed 600 stores and struggled with profitability. Starbucks has built a strong brand, and if their new marketing tactics save them, they could make history.
9 Featured
46,300 Total Clicks
Date Range:
Jan 08 — Sep 08
Consumer Insight Topics:

Featured Examples

Starbucks Card Mosaic Coasters
Starbucks Card Mosaic Coasters
Upcycled Art by Flawed Frock
Hundreds of millions of gift cards are given each year, and most end up in the trash after the money's been emptied. Not sure what to do with your left over gift cards? If you racked up plastic gift cards,… MORE
Starbucks Tries Protein Drinks
Starbucks Tries Protein Drinks
New Vivanno Smoothies
Starbucks is trying blended Vivano protein drinks now, a move that follows the recent announcement of the closure of 600 stores. The nutritional protein smoothies include a fruit mix blend, to which customers… MORE
Order A Starbucks From Your iPhone
Order A Starbucks From Your iPhone
Using QuickPay, a swipe transaction system using semacode technology, it seems it is not to far in the future that you will be able to order a Starbucks coffee from your iPhone - without standing in line.… MORE
Starbucks Gets a Tummy Tuck
Starbucks Gets a Tummy Tuck
New "Skinny" Beverage Lineup
As many of you have surely noticed, there is a new word floating around Starbucks. Ever since the New Year, the word "Skinny" has been used to market a line of lower calorie drinks. Starbucks, still on… MORE
$1 Starbucks + Free Refill
$1 Starbucks + Free Refill
Starbucks Fights to Keep up with McDonalds
Starbucks is known world-wide for having outrageously expensive drink prices, but all that could change now that competitors like McDonald's are offering cheaper Joe, including specialty espresso drinks… MORE
Cheaper Afternoon Coffee
Cheaper Afternoon Coffee
Starbucks $2 Iced Drinks After 2 PM
Starbucks continues to make headlines with their innovative strategies to beat competitors like McCafe, including blending new drinks, adding extra caffeine, and now, offering super cheap iced drinks in… MORE
Boosted Caffeine
Boosted Caffeine
Starbucks Adds "Energy" To Drinks
There’s coffee, there’s espresso, and then there’s “energy” on the menu list of additives to get you powered up at Starbucks. They’ve added the option to enhance the caffeine in their already-stimulated… MORE
Fighting McCafe
Fighting McCafe
Starbucks to Offer Free Wi-Fi
An americano connoisseur and Trend Hunter addict, I can often be found stationed at a table inside Starbucks, laptop out, catching up on the latest goodies on the site. In addition to my drink, I also… MORE
Starbucks Gets Pricier, Fancier
Starbucks Gets Pricier, Fancier
Brewed to Order Premium Blend
Starbucks thinks you should spend more on your cuppa. In Seattle they are testing a 12 oz up of "fresh-pressed" coffee at $2.50 each and calling it a premium product. "The new Starbucks drink, made in… MORE

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