Trend cluster
Category

Eatsperience

Dining experiences supplemented with extravagant decor and entertainment.

$1,000 SushiWar-Themed RestaurantsRestaurants For DogsArboreal RestaurantsServing Human Dairy

Trend

What is the Eatsperience trend?

Eatsperience: To keep dining out appealing, especially with the hard hit economy, restaurateurs are finding unique ways to attract patrons. By combining entertainment or creative venue design with unique foods and excellent service, restaurants can offer their customers a sense of getting more for their money.

Trend themes

Themes within the Eatsperience trend

Three behaviours holding the trend together
01

Experiential Dining

Consumers are seeking a unique and memorable dining experience that goes beyond just food, leading to opportunities in venue design and entertainment.

02

Themed Restaurants

Restaurants are catering to a very specific and narrow market, with a focus on creating unique and immersive environments.

03

Disruptive Pricing Strategies

Restaurants are experimenting with unconventional pricing models, such as pay-what-you-want menus, to capture consumer interest and foster brand loyalty.

Industry implications

What the Eatsperience trend means for industry

Where the trend changes the playbook
For

Hospitality

Unique and immersive experiences are becoming increasingly important in the hospitality industry as consumers seek more than just basic accommodations.

For

Food and Beverage

Restaurants are exploring new and creative ways to differentiate themselves and appeal to consumers' desire for unique dining experiences.

For

Retail

Themed branding strategies can be applied to other industries, such as retail, to target a niche audience and create a distinct and memorable shopping experience.

Trend signals

Trend signals for Eatsperience

Trend score 5.0 out of 10, from popularity 70%, activity 74%, freshness 8%.

Popularity70%
Activity74%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific

Evidence

Examples of the Eatsperience trend

11 featured examples from Jan 2 to Sep 23, 2008
$1,000 Sushi
CategoryLuxury

$1,000 Sushi

Foie Gras High Roller at Koi

The luxury dining industry can explore incorporating rare and premium ingredients into their menus to attract high-spending clientele.

War-Themed Restaurants
CategoryWorld

War-Themed Restaurants

"Buns and Guns" in Beirut

The food and beverage industry can explore the trend of war-themed restaurants to create unique dining experiences and capture a niche market of adventurous customers.

Restaurants For Dogs
CategoryLifestyle

Restaurants For Dogs

Doggy Style Deli West

Opportunity for restaurants to specifically cater to pet owners by creating a welcoming environment for dogs.

Arboreal Restaurants
CategoryWorld

Arboreal Restaurants

Okinawa Tree House

Hospitality industry can adopt innovative concepts like treehouse restaurants to offer memorable experiences to their guests.

Serving Human Dairy
CategoryLifestyle

Serving Human Dairy

Swiss Restaurant Offers Breast Milk

Restaurants can capitalize on the trend of alternative ingredients in cuisine by experimenting with unique and unconventional dishes that spark consumer interest and drive innovat…

Prison-Themed Restaurants
CategoryArt & Design

Prison-Themed Restaurants

Alcatraz in Tokyo

Hospitality businesses can explore incorporating themed dining concepts to attract customers seeking unique experiences.

Crowdsourced Restaurants
CategoryLifestyle

Crowdsourced Restaurants

The Instructables Restaurant

The hospitality industry can benefit from crowdsourced restaurants by allowing for unique dining experiences and increased customer engagement.

Pay-What-You-Want Restaurants
CategoryLifestyle

Pay-What-You-Want Restaurants

Zebrano Leaves Price Up To You

The restaurant industry can leverage pay-what-you-want pricing to increase customer engagement and loyalty while also creating buzz and gaining media attention.

Breakfast in the Sky
CategoryWorld

Breakfast in the Sky

Summerlicious Meals 35 Metres Above Toronto

Hotels and restaurants can collaborate to create unique dining experiences for guests.

Alternative Dining in a Bus
CategoryLifestyle

Alternative Dining in a Bus

Root Master Restaurant

Restaurants can explore modifying unconventional spaces and creating unique dining experiences to attract customers.

Medical Themed Bar
CategoryWorld

Medical Themed Bar

D.S Music Restaurant

Hospitality industry can explore themed restaurants to offer unique experiences to customers and drive footfall.