Category
Lifestyle
Assisted Choices
Trend cluster
Category
Experimentalebrity
Celebs attempting unique publicity to boost careers.
5.3
Trend score
Trend
What is the Experimentalebrity trend?
Experimentalebrity: In today’s star-studded media, celebrities have to do a whole lot more than just act or sing to maintain their credentials. While most stars stick to the tried and true media scandals, like drugs and sex, others are engaging in innovative publicity stunts, deviating from the Hollywood norm.
Trend themes
Themes within the Experimentalebrity trend
Three behaviours holding the trend together01
Innovative celebrity publicity stunts
There is an opportunity for businesses to creatively deviate from the norm in order to maintain credentials and raise awareness.
02
Re-appropriation of vintage images/ideas
Combining the old with the new presents opportunities to create eye-catching visuals and products that attract consumers.
03
Social campaigns
Publicity stunts that are aligned with social issues can create brand awareness and engage consumers, as well as emphasize a company's social responsibility.
Industry implications
What the Experimentalebrity trend means for industry
Where the trend changes the playbookFor
Fashion
Fashion businesses can take inspiration from the creative publicity stunts and re-appropriation of vintage images in order to create innovative concepts.
For
Marketing
Innovative and creative publicity stunts provide an opportunity for businesses to raise brand awareness and engage consumers.
For
Entertainment
Social campaigns that promote social responsibility and important issues can create a positive image and increase consumer trust in entertainment-related businesses.
Trend signals
Trend signals for Experimentalebrity
Trend score 5.3 out of 10, from popularity 75%, activity 76%, freshness 8%.
Popularity75%
Activity76%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Experimentalebrity trend
7 featured examples from Mar 28 to Jun 12, 2008CategoryPop Culture
Supermodel Smiling Lessons
Tyra Banks Shows 275 Smiles
Tyra Banks' smiling lessons might inspire modeling agencies to include modeling techniques based on the use of a variety of facial expressions.
CategoryLife-Stages
Fashionable Pregnancies
Angelina Jolie's Vanity Fair Interview
The fashion industry has an opportunity to innovate and create new designs for maternity wear that promote confident and stylish pregnancies.
CategoryEco
Celebs For Environment
Vanity Fair's Green Issue with Madonna
Publishing companies can leverage collaborations with celebrities to create special editions that address environmental issues and attract a wider audience.
CategoryCelebs
Retro Reshoots 2
Jessica Simpson as Virna Lisi on Esquire Mag
Fashion brands can leverage the re-appropriation of vintage images to create compelling and retro-inspired marketing campaigns.
CategoryPop Culture
Angry Anchorman Remixed
Bill O'Reilly Flips Out (Now With Music)
Producers can offer mashup services to viral video creators looking to capitalize on popular memes and trends.
CategoryMarketing
Sending Your Hair to Celebrities
PETA's Birthday Idea for the Trollsen Twins
The fashion industry can leverage anti-fur campaigns to promote sustainable and ethical fashion
CategoryLuxury
Celebrity Garage Sales
Pamela Anderson Sells Her Stuff
Opportunity for the entertainment industry to explore new revenue streams and innovative marketing tactics through celebrity yard sales.
