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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,243 more

Brag Materialism

The rise in objects that cost obscene amounts of money

Implications - Luxury has become a quality which can be ‘bought’ by just about anyone. As opulence has been made available to the masses by high-end designers or those knocking off their creations, truly affluent braggarts are seeking extreme wealth exhibitionism in the form of multi-million dollar purchases.
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured
269,516 Total Clicks
Date Range:
Jan 08 — Sep 08
Trending:
Hot
Consumer Insight Topics:

Featured Examples

$2 Billion Homes
$2 Billion Homes
Antilla is World's Most Expensive House (FOLLOW-UP)
Nearly a year after our first post, we have more info about the personal skyscraper being built by Mukesh Ambani, the head of the Mumbai-based petrochemical Reliance Industries. He is also the fifth richest… MORE
$500 Million Homes
$500 Million Homes
La Leopolda
Originally built for the mistresses of King Leopold of Belgium, La Leopolda is currently owned by Russian billionaire, Roman Abramovich, and some are referring to as the world’s most expensive house.… MORE
$3 Million Uber Car
$3 Million Uber Car
Bugatti Project Lydia
Bugatti has their sights set on unseating Ferrari as the world's supercar manufacturer. On the heels of the VW-built Veyron, comes Project Lydia, named for Bugatti's wife. We thought the Bugatti Veyron… MORE
$5 Million Commercials
$5 Million Commercials
Gisele & Stallone for VW
Brazilian beauty Gisele Bündchen stars along Sylvester Stallonein in a new Volkswagen commercial. The action packed commercial reportedly cost a cool $5 million! The commercial promotes the Volkswagen… MORE
Million Dollar Dresses
Million Dollar Dresses
Alberta Ferretti Gown for AIDS
I Cannes not stop dreaming of the French Riviera, especially with all the media coverage. Now on top of celebrity siting and movies reviews comes news of a million dollar gown that will be sold in Cannes,… MORE
$2 Million Dollar Sandals
$2 Million Dollar Sandals
Stuart Weitzman's Tanzanite Shoes
These sandals from Stuart Weitzman are priced at $2 million dollars. The super expensive silver-leathered footwear are decorated with 185 carats of tanzanite which is a rare gemstone found only in Africa… MORE
$86.3 Million Paintings
$86.3 Million Paintings
Triptych by Francis Bacon
Sotheby’s estimate that Triptych, created by the late Francis Bacon would fetch $70 million was surpassed by over $16 million. The sale of Triptych became, “the most expensive work of contemporary… MORE

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