Category
Lifestyle
Assisted Choices
Trend cluster
Category
Brag
Materialism
The rise in objects that cost obscene amounts of money.
5.5
Trend score
Trend
What is the Brag Materialism trend?
Brag Materialism: Luxury has become a quality which can be ‘bought’ by just about anyone. As opulence has been made available to the masses by high-end designers or those knocking off their creations, truly affluent braggarts are seeking extreme wealth exhibitionism in the form of multi-million dollar purchases.
Trend themes
Themes within the Brag Materialism trend
Three behaviours holding the trend together01
Luxury Exhibitionism
The rise of multi-million dollar purchases for extreme wealth exhibitionism.
02
Exorbitant Prices
The trend of pricing objects and commodities at obscene amounts of money.
03
Charitable Luxury
The emergence of luxury brands and offerings coupled with charitable causes.
Industry implications
What the Brag Materialism trend means for industry
Where the trend changes the playbookFor
Luxury Goods
Businesses that cater to the wealthy, such as high-end designers or brands that offer exorbitant priced items.
For
Art
Industries or markets that involve selling or purchasing art at high values or auctions.
For
Advertising
Marketing industries or large companies that fund multi-million dollar commercials or advertisements.
Trend signals
Trend signals for Brag Materialism
Trend score 5.5 out of 10, from popularity 77%, activity 79%, freshness 8%.
Popularity77%
Activity79%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Brag Materialism trend
7 featured examples from Jan 14 to Jul 11, 2008CategoryLuxury
$2 Billion Homes
Antilla is World's Most Expensive House (FOLLOW-UP)
With a growing market for ultra-luxury homes, there is an opportunity for developers to cater to high net worth individuals and offer exclusive, extravagant homes that go above an…
CategoryLuxury
$500 Million Homes
La Leopolda
Disruptive Innovation Opportunity: Introduce technology-driven platforms that streamline the process of finding, buying, and managing luxury properties.
CategoryAutos
$3 Million Uber Car
Bugatti Project Lydia
Bugatti's highly-priced and high-performance cars represent an opportunity for luxury automakers to explore new heights in innovation and consumer experience.
CategoryAutos
$5 Million Commercials
Gisele & Stallone for VW
The advertising industry can benefit from showcasing high-end celebrity endorsements and investing in visually dynamic commercials that can capture and attract potential consumers.
CategoryLuxury
Million Dollar Dresses
Alberta Ferretti Gown for AIDS
Fashion industry can benefit from catering to the demand for exclusive, high-priced dresses.
CategoryFashion
$2 Million Dollar Sandals
Stuart Weitzman's Tanzanite Shoes
Opportunity for luxury footwear brands to expand their product line with high-end, bejeweled shoes.
CategoryLuxury
$86.3 Million Paintings
Triptych by Francis Bacon
Potential for artists and auction houses to profit from the rising value of contemporary artworks.
