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Brag Materialism

The rise in objects that cost obscene amounts of money

Implications - Luxury has become a quality which can be ‘bought’ by just about anyone. As opulence has been made available to the masses by high-end designers or those knocking off their creations, truly affluent braggarts are seeking extreme wealth exhibitionism in the form of multi-million dollar purchases.

SCORE 5.5

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6 Featured, 0 Examples: 262,436 Total Clicks

Date Range: Jan 08 - Sep 08

Trending: Hot

Consumer Insight Topics: Art & Design Lifestyle Ultra Luxury Luxury

Featured Examples

$2 Billion Homes - Antilla is World's Most Expensive House (FOLLOW-UP)

SCORE 6.7

Warm 90,891 Clicks Pub: May 3, 08

$2 Billion Homes

Antilla is World's Most Expensive House (FOLLOW-UP)

Nearly a year after our first post, we have more info about the personal skyscraper being built by Mukesh Ambani, the head of the Mumbai-based petrochemical Reliance Industries. He is also the fifth richest… [More]

SCORE 6.7

Warm 125,617 Clicks Pub: Jul 11, 08

$500 Million Homes

La Leopolda

Originally built for the mistresses of King Leopold of Belgium, La Leopolda is currently owned by Russian billionaire, Roman Abramovich, and some are referring to as the worldâ€™s most expensive house.… [More]

$3 Million Uber Car - Bugatti Project Lydia

SCORE 5.5

Warm 16,224 Clicks Pub: Jan 14, 08

$3 Million Uber Car

Bugatti Project Lydia

Bugatti has their sights set on unseating Ferrari as the world's supercar manufacturer. On the heels of the VW-built Veyron, comes Project Lydia, named for Bugatti's wife. We thought the Bugatti Veyron… [More]

$5 Million Commercials - Gisele & Stallone for VW

SCORE 3.6

Mild 11,537 Clicks Pub: Jun 30, 08

$5 Million Commercials

Gisele & Stallone for VW

Brazilian beauty Gisele BÃ¼ndchen stars along Sylvester Stallonein in a new Volkswagen commercial. The action packed commercial reportedly cost a cool $5 million! The commercial promotes the Volkswagen… [More]

Million Dollar Dresses - Alberta Ferretti Gown for AIDS

SCORE 5.1

Warm 5,940 Clicks Pub: May 19, 08

Million Dollar Dresses

Alberta Ferretti Gown for AIDS

I Cannes not stop dreaming of the French Riviera, especially with all the media coverage. Now on top of celebrity siting and movies reviews comes news of a million dollar gown that will be sold in Cannes,… [More]

$2 Million Dollar Sandals - Stuart Weitzman's Tanzanite Shoes

SCORE 5.1

Warm 12,227 Clicks Pub: Jun 14, 08

$2 Million Dollar Sandals

Stuart Weitzman's Tanzanite Shoes

These sandals from Stuart Weitzman are priced at $2 million dollars. The super expensive silver-leathered footwear are decorated with 185 carats of tanzanite which is a rare gemstone found only in Africa… [More]