Category
Lifestyle
Assisted Choices
Trend cluster
Category
Remaking History
Better
Reshoots, recreations and remakes of classic pop culture.
5.2
Trend score
Trend
What is the Remaking History Better trend?
Remaking History Better: The revival of retro not only includes product design and fashion, it’s also made its way into the media. Instead of creating from scratch, artists and designers are looking at successes of the past and giving them a modern twist by adding new techniques or integrating modern models.
Trend themes
Themes within the Remaking History Better trend
Three behaviours holding the trend together01
Reviving vintage images
The trend of reviving vintage images has opened up opportunities for businesses to combine the old with the new, and using iconic images and timeless looks can keep consumers interested long-term.
02
Recreating iconic figures
The tendency to recreate iconic figures, from famous movies stars and rock bands to classic horror movie personalities and even famous naked celebrity shoots, can provide new branding opportunities for companies looking to revamp an old product.
03
Nostalgia-infused content
Nostalgia-infused content has proved successful with companies looking to connect with younger audiences through pop culture references, celebrity shoots, and even memes that resonate with younger generations.
Industry implications
What the Remaking History Better trend means for industry
Where the trend changes the playbookFor
Fashion industry
The fashion industry can benefit from using vintage looks and iconic figures to stay relevant to consumers.
For
Entertainment industry
The entertainment industry can benefit from recreating iconic figures and nostalgic content to generate buzz around old movie series and stay relevant to younger audiences.
For
Marketing industry
The marketing industry can use nostalgia-infused content to drive consumer engagement and create buzz around a company's new and old offerings by tapping into iconic pop culture moments.
Trend signals
Trend signals for Remaking History Better
Trend score 5.2 out of 10, from popularity 68%, activity 81%, freshness 8%.
Popularity68%
Activity81%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Remaking History Better trend
9 featured examples from Mar 23, 2007 to Aug 15, 2008CategoryPop Culture
CelebSpawn Recreating Iconic Movies
Frances Cobain in Harper's Bazaar Shoot
The fashion industry should take advantage of the popularity of the trend of celebrity fashion spreads to drive sales and create new, unique products and experiences.
CategoryPop Culture
Lohan Bares All To Be Monroe
Recreating The Last Sitting
Fashion brands can incorporate classic celebrity styles into their designs as a way to appeal to consumers looking for nostalgic fashion choices.
CategoryPop Culture
Recreating Magazine Covers
Kate Hudson on W Mimics 1994 Harper's Bazaar
Disruptive innovation opportunity: Integrating advanced technologies like AI and virtual reality into fashion photography to create immersive and interactive experiences for audie…
CategoryFashion
Recreating Magazine Covers
Esquire's Most Iconic Issues Madeover
Fashion designers can explore new mediums and innovate by collaborating with other creative industries such as publishing and photography.
CategoryCelebs
Retro Reshoots 2
Jessica Simpson as Virna Lisi on Esquire Mag
Fashion brands can leverage the re-appropriation of vintage images to create compelling and retro-inspired marketing campaigns.
CategoryPop Culture
Album Covers Recreated with Lego
Toy companies can capitalize on the pop culture mash-up trend by creating products that allow consumers to create their own mash-ups, or by collaborating with artists to create fa…
CategoryTech
Recreating Classic Films With Robots
The Shining with a WowWee Tribot
Implementing robotics technology in film production to bring new and creative ideas to life.
CategoryPop Culture
Recreating Classic Horror Movies
Billy Bob Thornton As Freddy Krueger
The film and entertainment industry can explore new ways of drawing audiences through the creation of original and imaginative remakes of classic movies that include diverse casti…
CategoryPop Culture
Recreating Record Covers for Fun
Sleeveface
The entertainment industry can leverage the Sleeveface trend for virtual reality experiences and original content creation.
