Category
Autos
Driverless Expansion
Trend cluster
Category
Retro
Revival
The return of classic cars in the form of modern luxury super cars.
3.9
Trend score
Trend
What is the Retro Revival trend?
Retro Revival: This decade has seen a lot of retro revivals, particularly in home and fashion. The fascination with iconic design has now flooded the luxury automotive market. While cars like the Corvette never really lost their appeal, cars that practically disappeared after the 1930s are making a turbocharged comeback.
Trend themes
Themes within the Retro Revival trend
Three behaviours holding the trend together01
Retro Revival in Luxury Autos
Luxury automotive market is flooded with iconic design which is inspiring a comeback for classic cars such as the Corvette, the BMW M1, and Bugatti Veyron.
02
Pushing Super Car Design
Continually finding ways to outdo and topple previous achievements can ensure that consumers will always have something else to buy and long for.
03
Resurrecting Luxury Sportscars
Gone-but-not-forgotten luxury sportscars like the Tatra 903 concept inspire designers to create futuristic versions with aesthetic appeal for the 21st century.
Industry implications
What the Retro Revival trend means for industry
Where the trend changes the playbookFor
Automotive Industry
Studies show that retro designs, luxury sportscars and revamped supercars, along with continuously pushed designs are attracting droves of consumers to the automotive industry.
For
Fashion and Lifestyle Industry
As with other retro revival industries, fashion and lifestyle trends inform and inspire the return to classic design and innovation in the automotive industry.
For
Design and Technology Industry
Sleeker, sexier, and more luxurious features of modern design are showing up in classic cars in the automotive industry, with an emphasis on futuristic approaches.
Trend signals
Trend signals for Retro Revival
Trend score 3.9 out of 10, from popularity 32%, activity 78%, freshness 8%.
Popularity32%
Activity78%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Retro Revival trend
5 featured examples from Mar 3 to Jul 24, 2008CategoryAutos
Resurrecting Luxury Sportscars
The Tatra 903 Concept
Disruptive innovation opportunity: Integrate cutting-edge technologies and revolutionary designs to create next-generation vehicles that push the boundaries of conventional automo…
CategoryAutos
Retro SuperCar Revivals
BMW M1 Homage
Automakers can capitalize on the trend of supercar revivals by introducing limited edition models that pay tribute to classic models
CategoryAutos
1930s Style Supercars
Bugatti Veyron Sang Noir Black Blood Edition
Disruptive innovation opportunity: Incorporate vintage design inspirations and materials into futuristic cars, appealing to a niche market seeking a blend of classic aesthetics an…
CategoryAutos
Pushing Super Car Design
Ugur Sahin's Corvette Z03
Companies in the automotive customization industry can leverage the demand for unique and elevated car designs and modifications.
CategoryAutos
Supercar Homages
BMW M1 Roadster Concept
Opportunity for disruptive innovation in the automotive industry by integrating retro design elements and modern manufacturing techniques.
