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Sartropical Runways

Fashions inspired by warm weather paradises and tropical flora

Implications - With climate change leaving the planet in environmental disarray, people are seeking escapes from the weather more than ever. This desire to get away was projected on fashion collections which used tropical imagery, inspired by paradises like lush jungles and pirate-inhabited beaches.
Trend Themes
1. Climate Change Escapism - Fashion collections inspired by tropical imagery offer opportunity for brands to leverage eco-friendly materials and position themselves as a sustainable alternative.
2. Male Floral Prints - Jungle and floral themes for men's fashion offer opportunity to inject vibrant colours and natural themes into formal wear.
3. Cocktail Shorts - Comfortable and voluminous shorts create innovation opportunities for designers to solve the problem of muffin tops and pinched thighs.
Industry Implications
1. Fashion - Tropical, floral, and eco-friendly inspired fashion collections with playful, vibrant, and natural themes.
2. Hospitality - Eco-friendly beachfront resorts with energy conserving technologies that provide nature-inspired interiors and outdoor designs.
3. Menswear - Innovative solutions for men’s wear including male floral prints, vibrant blue tones, and uniform cocktail shorts for a sophisticated and stylish wardrobe.
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured
72,484 Total Clicks
Date Range:
Feb 08 — Sep 08
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Male Florals and Shades of Blue
Male Florals and Shades of Blue
Gucci Spring 2009 Menswear
The powder blue suit has been the route of many jokes about the fashionably challenged male, but Gucci is reintroducing it as a staple of the sartorially savvy. To complete the look, the outfit is paired… MORE
Cocktail Shorts
Cocktail Shorts
The New Skirt?
This spring, shorts aren’t just for those with long, supermodel legs. That’s because Cocktail Shorts flatter just about every figure. They’re more voluminous that your standard short short, so you’ll never… MORE
play_circle_filled Flamingo Print Retro
Flamingo Print Retro
Just Cavalli Fall 2008
Roberto Cavalli just showed his more affordable line, Just Cavalli, at Milan Fashion Week which was full of retro inspirations and some unexpected hot pink bird motifs. Staying true to his signature… MORE
St. Tropez Chic
St. Tropez Chic
Christian Dior Resort 2009
John Galliano could not have injected more eye candy into the Christian Dior Resort 2009 collection, shown earlier this week. He wasn’t just showcasing a line of fashion, he put on a real performance,… MORE
Dead Trees & Floral Prints
Dead Trees & Floral Prints
Roberto Cavalli Spring 2009 Men's
Roberto Cavalli offered a paradoxical contrast in patterns in the Spring 2009 menswear collection. One recurring theme was that of floral patterns, seen on everything from pants to pajama-like robes; the… MORE
Eco Friendly Beachfront Resorts
Eco Friendly Beachfront Resorts
Palmetto Bay Resort in Belize
Belize’s first eco-friendly resort, designed green from the ground up, is making its way to Maya Beach on the Placencia Peninsula. In fact it will be the first development in the Caribbean designed ‘green’… MORE
Rasta Chic
Rasta Chic
Caribbean Fashion Week
Celebrating their 8th event, Caribbean Fashion Week played host to the launch of an array of magnificent collections. The catwalks in Kingston were stages that displayed vibrant colours and eclectic designs,… MORE