Category
Tech
Delegated Interfaces
Trend cluster
Category
Techified
Tradition
The integration of technology into age-old traditions.
2.7
Trend score
Trend
What is the Techified Tradition trend?
Techified Tradition: Wine has one of the most full-bodied histories of any innovation still at the height of popularity today. Instead of relying on practices that have proven pleasurable in the past, wineovators are integrating new advances, like solar power, touch-screen vaults, and digital USB wine corks.
Trend themes
Themes within the Techified Tradition trend
Three behaviours holding the trend together01
Integration of new advances in winemaking
The trend of integrating new advances like solar power, touch-screen vaults, and digital USB wine corks into the age-old tradition of winemaking is disrupting the industry and creating innovative opportunities for companies.
02
Luxury wine storage solutions
The trend of ultra-luxury wine storage solutions like illuminated wine coolers, solar-powered wineries, and walk-in wine cellars is disrupting the wine industry and offering innovation opportunities for companies to cater to high-end consumers.
03
Eco-friendly winemaking practices
The trend of eco-friendly winemaking practices like the use of solar power, organic farming, and recycling is disrupting the industry and providing opportunities for companies to appeal to environmentally conscious consumers.
Industry implications
What the Techified Tradition trend means for industry
Where the trend changes the playbookFor
Luxury home goods and appliances
Companies in the luxury home goods and appliances industry can leverage the trend of ultra-luxury wine storage solutions to offer high-end, innovative products for wine storage and preservation.
For
Green energy and sustainability
Companies in the green energy and sustainability industry can capitalize on the trend of eco-friendly winemaking practices to offer solutions and services that promote sustainability and environmental consciousness in the winemaking process.
For
Technology and innovation
Companies in the technology and innovation industry can benefit from the trend of integrating new advances in winemaking by developing and offering cutting-edge products and services that enhance the winemaking process and experience.
Trend signals
Trend signals for Techified Tradition
Trend score 2.7 out of 10, from popularity 43%, activity 29%, freshness 8%.
Popularity43%
Activity29%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Techified Tradition trend
5 featured examples from Mar 18 to Jul 10, 2008CategoryTech
Wine Stopper USB
Memory Storage for Oenophiles
Opportunity for wineries to create branded USB drives to showcase their brand and products.
CategoryLuxury
$70,000 Champagne Cellars
Porsche for Veuve Clicquot: Vertical Limit
The beverage industry can leverage the trend of luxury cellars to create innovative and visually striking storage solutions that elevate the drinking experience and cater to conno…
CategoryLuxury
Ultra Luxury Wine Vaults
Walk-in Wine Cellar
The luxury home building industry can tap into the demand for high-end walk-in wine cellars by offering custom design and premium materials as an add-on feature for affluent clien…
CategoryArt & Design
Illuminated Wine Cooler
The Drink Light
Home decor manufacturers can explore the creation of dual-purpose items like illuminated wine coolers that serve both aesthetic and functional purposes.
CategoryTech
Solar-Powered Wineries
Far Niente
The renewable energy industry can capitalize on the growth of floatovoltaic solar arrays, like the one implemented at Far Niente, to drive further advancements in solar energy gen…
