Category
Autos
Luxury Electrification
Trend cluster
Category
Super
Wood
Designers are attracting attention using wood in heavy duty applications.
3.8
Trend score
Trend
What is the Super Wood trend?
Super Wood: While a few decades ago, people were predicting space-ship-like vehicles in the new millennium, some designers are blasting back to the past for their design inspiration. The use of wood brings back nostalgia for wood-paneled station wagons, but the sleekness of these supercar bodies keeps them modern.
Trend themes
Themes within the Super Wood trend
Three behaviours holding the trend together01
Sustainable Materials
The use of eco-friendly materials like wood in heavy-duty applications is gaining momentum, providing businesses with sustainable material alternatives.
02
Nostalgia Design
Designers adopt retro design elements to bring back fond memories and leverage consumer nostalgia for classic and vintage vibes.
03
Material Innovation
Advancements in material technology, such as waterproof wood and new construction techniques, are revolutionizing the capabilities and applications of wood.
Industry implications
What the Super Wood trend means for industry
Where the trend changes the playbookFor
Automotive
Wood as a sustainable material alternative is gaining interest in the automotive industry, providing innovation opportunities for car manufacturers to explore eco-friendly and unique design options.
For
Home Decor
The trend towards sustainable home decor and furniture is leading to the use of wood in interesting ways, providing disruptive innovation opportunities for sustainable and stylish home decor companies.
For
Construction
The use of wood in heavy-duty construction applications, particularly in sustainable and eco-friendly building, represents innovative opportunities for construction firms focused on sustainability and eco-friendliness.
Trend signals
Trend signals for Super Wood
Trend score 3.8 out of 10, from popularity 52%, activity 55%, freshness 8%.
Popularity52%
Activity55%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Super Wood trend
6 featured examples from Feb 7, 2007 to Jun 7, 2008CategoryAutos
World's First Wooden Supercar
The Splinter
The automotive industry can make use of wooden materials to create hybrid or electric cars, possibly contributing to reducing air pollution.
CategoryAutos
Reclaimed Wood Vehicles
Diederick Kraaijeveld's Wood Cars
Artists and designers can explore the potential of using salvaged wood in their creations, offering eco-friendly and visually stunning pieces.
CategoryAutos
Wooden Cars II
Opel Car Actually Drives
Automakers can explore using wood or natural materials to differentiate their products in the market and appeal to eco-conscious consumers.
CategoryAutos
Handmade Wooden Car
Tryane II
Disruptive innovation opportunities in customized and sustainable vehicle production.
CategoryAutos
Ferrari F50 Boat
The Only Ferrari You Can Drive in Venice
The art and design industry can explore the creation of intricate woodworking sculptures as a way to provide unique and visually captivating pieces for collectors and enthusiasts.
CategoryAutos
Dual Body Wooden Cars
2 in 1 Convertible Coupe
The automotive industry can explore the use of different materials and customizable designs to create new and sustainable mobility solutions.
