Category
Tech
Connected Filtration
Trend cluster
Category
Complementary Product
Innovation
First the iPod and now the iMac demonstrate product inspiration.
4.5
Trend score
Trend
What is the Complementary Product Innovation trend?
Complementary Product Innovation: has proven an ability to evoke desire. More interestingly, Apple has inspired designers to create complementary accessories, fashion items and similarly designed products.
Trend themes
Themes within the Complementary Product Innovation trend
Three behaviours holding the trend together01
Complementary Product Innovation
The trend of creating complementary accessories and products has been influenced by Apple's successful product design.
02
Custom Color Jobs for Your Tech
Color customization for gadgets and laptops has become a trend, with companies like ColorWare providing a variety of shades and types for personalization.
03
Ultra Thin Notebooks
The trend towards ultra-thin notebooks has influenced the design and release of products such as the MacBook Air, Lenovo X300, and Voodoo Envy 133.
Industry implications
What the Complementary Product Innovation trend means for industry
Where the trend changes the playbookFor
Tech Industry
The tech industry has been significantly impacted by the trend of complementary product innovation as companies design accessories and products inspired by successful technology products.
For
Design Industry
The design industry has been influenced by the trend of custom colorization for technology, as companies offer various options for personalization.
For
Consumer Electronics Industry
The consumer electronics industry has experienced an increase in demand for ultra-thin notebooks, influenced by the trend towards less bulky and more portable technology products.
Trend signals
Trend signals for Complementary Product Innovation
Trend score 4.5 out of 10, from popularity 63%, activity 64%, freshness 8%.
Popularity63%
Activity64%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Complementary Product Innovation trend
11 featured examples from Jan 16 to Jun 18, 2008CategoryTech
MacBook Air
World's Thinnest Notebook + Hottest Laptop of 2008
With MacBook Air, Apple shook the computer hardware industry by introducing an ultra-thin laptop and it's still a thriving industry for innovation focused on offering unique lapto…
CategoryTech
Ultra Thin Notebooks
Envy 133
Disruptive innovation opportunity: Collaborate with HP and Intel to create affordable carbon-fiber notebooks with similar features to the Envy 133.
CategoryTech
Custom Color Jobs For Your Tech
ColorWare
Consumer electronics industry can capitalize on the demand for customizable color options, creating a competitive edge in the market.
CategoryTech
Tote Inspired by Manila Envelope
Mac Bag for Macbook Air
The tech accessory industry has the opportunity to innovate and create more thin and compact accessories that perfectly complement the design of modern devices, such as the Mac Ba…
CategoryMarketing
Apple Commercials Boost Artists
Yael Naim Soars Thanks To MacBook Air Ad
The music industry can leverage the trend of featuring songs in commercials to promote artists and drive sales of their music.
CategoryTech
Laptop Condoms
Will This Actually Protect Your Macbook Air?
The fashion accessories industry can tap into the trend of form-fitting sleeves and customizable laptop accessories to create laptop protection solutions that seamlessly blend sty…
CategoryUnique
MacBook Air Sleeve
Fleece-Lined Envelope
Disruptive innovation opportunities in creating innovative and stylish accessories for thin and lightweight laptops, like the MacBook Air.
CategoryTech
MacBook Air Cases
The Shield
The consumer electronics industry can benefit from the growing demand for protective MacBook Air accessories, as they can design and produce premium quality cases with distinct fe…
CategoryTech
Size Zero Wars
MacBook Air vs. Lenovo X300
Disruptive innovation opportunity: Develop innovative computer hardware components that enable compact designs without sacrificing essential functionalities.
CategoryTech
Leather Macbook Air Sleeve
Kinky Air Manila
Opportunity for disruptive innovation: Combine fashion and technology by creating stylish and functional accessories for electronic devices.
CategoryTech
Laptop Sleeping Bags
The Mini Sleeping Bag Air
There is potential for the fashion industry to expand its offerings into specialized laptop accessories.
