Category
Tech
Automated Upkeep
Trend cluster
Category
Woodovation
Gadgets made of wood are a reflection of society's yen to go back to basics.
3.4
Trend score
Trend
What is the Woodovation trend?
Woodovation: A major new design movement is deriving inspiration from organic materials like wood. In our 2008 report we focused on bamboo, but ordinary wood is the new raw darling. Unpainted wood is being used in modern technologies too, demonstrating our ingrained tendency to want to surround ourselves with nature.
Trend themes
Themes within the Woodovation trend
Three behaviours holding the trend together01
Natural and Organic Design
Design movements are deriving inspiration from organic materials like wood and bamboo, creating an opportunity for businesses that create personalized organic-themed tech products.
02
Dual-purpose Items
As simple items, such as USBs, are being transformed into dual-purpose items, businesses can look to other technological accessories to transform into fashionable jewelry pieces.
03
Luxurious Design
Luxurious design will drive product purchase, such as the Gresso White Diamonds Collection, which highlights the importance of design in product choice.
Industry implications
What the Woodovation trend means for industry
Where the trend changes the playbookFor
Technology
There is an opportunity for businesses to create unique and personalized tech items that cater to individual interests and personalities.
For
Fashion and Jewelry
As the line between fashion and tech blurs, businesses can look to transform other technological accessories into other fashionable jewelry pieces.
For
Luxury Goods
Businesses can focus on the importance of design in product choice, as consumers are looking for high-end, luxurious products like the Gresso White Diamonds Collection.
Trend signals
Trend signals for Woodovation
Trend score 3.4 out of 10, from popularity 43%, activity 53%, freshness 8%.
Popularity43%
Activity53%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Woodovation trend
12 featured examples from Oct 10, 2006 to Jun 14, 2008CategoryUnique
Wooden Memory Stick
The tech industry will continue to innovate personalized and unique products using natural materials and craftsmanship.
CategoryTech
Wooden USB Necklace
Fashion Meets Tech
The fashion industry can explore the incorporation of technological features into their accessories, blurring the lines between fashion and tech.
CategoryTech
Wood Gadget Cases
Wanxinda iPod Case
Disruptive innovation opportunity: Incorporate sustainable wood materials in the design and manufacture of gadget cases for eco-conscious consumers.
CategoryEco
Wooden PCs
Suissa Enlighten
The computer hardware industry can capitalize on the trend of custom-made PCs by offering personalized and unique computer designs for customers.
CategoryTech
Time-Controlled Aromatherapy
Aroma Waker
Integration of scent diffusers into home decor products can enhance the ambiance and mood of living spaces.
CategoryArt & Design
Retro Plasma Televisions
Wilkerson Furniture
Explore opportunities to develop and market retro-inspired electronic devices to target a niche market of nostalgic consumers.
CategoryUnique
Wooden Orb Mouse
Jupiter PC Mouse
Disruptive innovation opportunity: Collaborate with local artisans and manufacturers to produce unique tech gadgets, emphasizing craftsmanship and quality.
CategoryTech
$14,000 African Blackwood Cell Phones
Gresso White Diamonds Mobile
The luxury goods industry can tap into the trend of luxury mobile phones by offering exclusive, high-end devices that cater to affluent consumers.
CategoryTech
Digital Photos Urns
Frame Holds Photos and Ashes
Funeral homes and memorialization companies could explore the development of digital photo urns as a unique product offering.
CategoryTech
Olympus Wooden Camera
Stylish and Enduring
Opportunity to incorporate wooden materials and design elements into traditional camera manufacturing to appeal to a niche market and differentiate from competitors.
CategoryTech
Natural Wood TV
Swedx LCD HDTV (CES 2008)
The electronic industry is ripe for the implementation of sustainable materials into product creation, reducing consumer harm to the planet.
CategoryTech
Retro Radio Strikes Again
MAGNA Wooden Radio with iPod Jack
Consumer electronic companies that incorporate eco-friendly materials and retro designs into their products can create a new market segment with consumers who are seeking eco-mate…
