The new range of retro style sexy lingerie from Dita Von Teese is finally available. The announcement of Dita Von Teese as the face of Wonderbra at the start of the year drew much excitement, and now her underwear collection has finally arrived.
The launch is being supported by a TV commercial aptly named the 'Science of Sexy', in which Dita appears as a scientist before breaking into one of her famed burlesque style dance routine. While the trend is for more retro inspired styling, the classic Wonderbra effect is still ever present!
The commercial and behind the scenes 'making of' footage can be seen online at the dedicated Dita site, but I have uploaded the full extended video for you to enjoy here.
Key Themes Behind This Trend
- Retro Lingerie
- There is an opportunity for the lingerie industry to tap into the current trend for retro-inspired styling.
- Celebrity Endorsement
- More companies could benefit from using celebrity endorsements to create excitement around their products.
- Online Advertising
- There is a growing trend towards online advertising, with social media and dedicated websites becoming popular methods for promoting new products.
Where This Applies
- Lingerie
- The lingerie industry can use this trend to create more retro-inspired garments and capitalize on the current popularity.
- Marketing
- Marketing and advertising industries could benefit from using celebrity endorsements to promote new products and services.
- Digital Advertising
- The digital advertising industry has the opportunity to innovate and explore new ways of promoting products and services through social media and dedicated websites.
