Shockvertising 2.0

Marketers are sparking attention by REALLY crossing the line

Implications - Web 2.0 and the blogosphere provided a platform that rewards shocking marketers more than ever before. Furthermore, with the strong emphasis our society has placed on political correctness and clean living over the past two decades, it’s not surprising that people are feeling a need to rebel.
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
648,783 Total Clicks
Dec 06 - Sep 08
Viral
MarketingNaughtyUnique
Featured Examples
Youth Shockvertising II - CONCEPT 'Don't Lose Control' Child Abuse Ad
SCORE 6.9
Warm 115,113 Clicks Pub: Feb 8, 08
Youth Shockvertising II
CONCEPT 'Don't Lose Control' Child Abuse Ad
These concept ads related to child-protection are very disturbing. But so is the subject matter. Domestic violence is a serious issue that can leave a child scarred for life. This ad campaign, with realistic… [More]
Biomimicmarketing in Shockvertisement - French AIDS Campaign
SCORE 6.9
Warm 179,293 Clicks Pub: Feb 26, 08
Biomimicmarketing in Shockvertisement
French AIDS Campaign
These very graphic, extremely disturbing ads are actually part of a real life AIDS campaign in France. The print advertisements consists of images of a man having sex with a giant, black scorpion, and… [More]
Shockvertising - PETA Slaughters Humans
SCORE 6.9
Warm 67,659 Clicks Pub: Dec 5, 06
Shockvertising
PETA Slaughters Humans
PETA has decided to alienate their target market, humans. Their latest ad features slaughtered humans in order to draw out their feelings about humans slaughtering animals. [More]
Strip and Switch - PETA Video Uses Stripping to Get You to See Animal Abuse
SCORE 6.9
Warm 81,644 Clicks Pub: Jan 23, 07
Strip and Switch
PETA Video Uses Stripping to Get You to See Animal Abuse
PETA has launched it's State of the Union video, in which a female reporter strips down to absolutely nothing while educating you about PETA's cause. Then, when you're wondering what comes next with the… [More]
Racy Product Placement - Do Tom Ford's Vaginads Cross the Line?
SCORE 6.9
Warm 166,070 Clicks Pub: Sep 23, 07
Racy Product Placement
Do Tom Ford's Vaginads Cross the Line?
Adrants recently coined the term “Vaginads,” a hybrid of vagina and advertising after being inspired by two new campaigns. In Tom Ford’s risque new campaign, just like his last ad, (see below) a very… [More]
Playing Dead in Public Places - Shockvertising at its Finest
SCORE 5.8
Warm 39,004 Clicks Pub: Jul 20, 08
Playing Dead in Public Places
Shockvertising at its Finest
If it wasn’t at first glance just so repulsive, playing one of the dead arising to hand out brochures might be kind of a kick. This type of shockvertising gets a lot of attention to your product placement… [More]
Related Trend Reports & Custom Market Research
Related Examples
Quantcast