Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Virtual Events (NEW!)
Stream our World Summit content from the comfort of your home.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,779 more

Shockvertising 2.0

Marketers are sparking attention by REALLY crossing the line

Implications - Web 2.0 and the blogosphere provided a platform that rewards shocking marketers more than ever before. Furthermore, with the strong emphasis our society has placed on political correctness and clean living over the past two decades, it’s not surprising that people are feeling a need to rebel.
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
12 Featured
767,059 Total Clicks
Date Range:
Dec 06 — Sep 08
Trending:
Viral
Consumer Insight Topics:

Featured Examples

Youth Shockvertising II
Youth Shockvertising II
CONCEPT 'Don't Lose Control' Child Abuse Ad
These concept ads related to child-protection are very disturbing. But so is the subject matter. Domestic violence is a serious issue that can leave a child scarred for life. This ad campaign, with realistic… MORE
Biomimicmarketing in Shockvertisement
Biomimicmarketing in Shockvertisement
French AIDS Campaign
These very graphic, extremely disturbing ads are actually part of a real life AIDS campaign in France. The print advertisements consists of images of a man having sex with a giant, black scorpion, and… MORE
Shockvertising
Shockvertising
PETA Slaughters Humans
PETA has decided to alienate their target market, humans. Their latest ad features slaughtered humans in order to draw out their feelings about humans slaughtering animals. MORE
Strip and Switch
Strip and Switch
PETA Video Uses Stripping to Get You to See Animal Abuse
PETA has launched it's State of the Union video, in which a female reporter strips down to absolutely nothing while educating you about PETA's cause. Then, when you're wondering what comes next with the… MORE
Racy Product Placement
Racy Product Placement
Do Tom Ford's Vaginads Cross the Line?
Adrants recently coined the term “Vaginads,” a hybrid of vagina and advertising after being inspired by two new campaigns. In Tom Ford’s risque new campaign, just like his last ad, (see below) a very… MORE
Playing Dead in Public Places
Playing Dead in Public Places
Shockvertising at its Finest
If it wasn’t at first glance just so repulsive, playing one of the dead arising to hand out brochures might be kind of a kick. This type of shockvertising gets a lot of attention to your product placement… MORE
Bathroom Blood Dispensers
Bathroom Blood Dispensers
Clue Guerrilla Campaign
Picture this: you go into a public washroom at a restaurant or bar and unassumingly squeeze liquid soap onto your palm from a seemingly normal dispenser. Oh it's red, must smell like strawberries... You… MORE
play_circle_filled Punching Employees
Punching Employees
Slow Motion Abuse as a PR Stunt
A production company named Action Figure filmed its employees being punched in the face in slow motion to the rhythm of Robyn’s Be Mine song. “The disturbing thing is that no one questioned it when… MORE
Shockvertising Smokefree Campaign
Shockvertising Smokefree Campaign
NHS: Get Unhooked
What a powerful campaign! With a slogan of “Get Unhooked”, these print ads from NHS smokefree show young guys and girls literally hooked. And by hooked I mean a painful hook up their lips. The ads… MORE
Naughty Surrealism With a Message
Naughty Surrealism With a Message
AIDS 'Explore But Protect Yourself' Wins Bronze at Cannes
These two AIDS prevention ads won a bronze medal at the Cannes International Ad Festival. The ads are very explicit with tongues and male privates foremost in the ads. Some may term this shockvertising,… MORE
Human Arms in Butcher Shops
Human Arms in Butcher Shops
Dexter Guerrilla Campaign II
The promo ads for the series Dexter seem to get more gory by the second. The show is about a hero/antihero, serial killer who murders his victims (he only kills the bad guys) and then chops them up. As… MORE
Murder Realism as Advertising
Murder Realism as Advertising
Print Campaign for '13th Street Murders'
As a companion to their creative Guerrilla bar bathroom campaign, German action and suspense channel, 13th Street, has unveiled an equally scary print ad campaign. Developed by Shackleton ad agency, Madrid,… MORE

Related Trend Reports & Custom Market Research