Slow Motion Abuse as a PR Stunt

A production company named Action Figure filmed its employees being punched in the face in slow motion to the rhythm of Robyn's Be Mine song.

“The disturbing thing is that no one questioned it when all employees were asked to meet in Stage One so that we could punch them in the face,” says Matt Hovis, Director and Principal at Action Figure.

The video is cut to Ocelot Mthrfckrs's remix of Robyn's song. Ocelot is a DJ duo based in Austin, Texas. The video by Action Figure, meanwhile, was borne out of some “downtime” during a shoot and the presence of an imported high-speed camera.

Are these folks really so desperate for work that they'd allow themselves to be punched in the face? I have seen some really strange stuff online and this stunt goes right into that archive.