Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Open Air
Urban
Glamping innovations that bring city luxe to the great outdoors.
4.5
Trend score
Trend
What is the Open Air Urban trend?
Open Air Urban: More people are showing a desire to commune with nature and experience raw wilderness, yet are unable to detach themselves from technology and other urban luxuries. To build on last year’s <i>Glamping </i>feature, we add new innovations like canned fast food and outdoor excursion-ready shampoo.
Trend themes
Themes within the Open Air Urban trend
Three behaviours holding the trend together01
Glamping
As more people show a desire to commune with nature without having to detach themselves from technology and urban luxuries, there is an opportunity to create new outdoor experiences that combine the two in a unique and comfortable way.
02
Kinetic Energy Innovations
The shift towards eco-friendliness and the desire for free, convenient energy sources has created an opportunity to develop and market more kinetic energy tech gadgets and products.
03
Airport Security Safe Hygiene Innovations
The recent airline security restrictions on liquids have created a demand for more safe and convenient travel hygiene products, leading to the opportunity for developing unique and eco-friendly options like paper shampoo and laundry detergent.
Industry implications
What the Open Air Urban trend means for industry
Where the trend changes the playbookFor
Outdoor Recreation
Recreating the outdoor experience by combining technology and urban luxuries.
For
Eco-Friendly Energy
Developing more eco-friendly kinetic energy tech gadgets and products.
For
Travel Hygiene
Creating more safe and convenient travel hygiene products, especially in light of recent airline security restrictions.
Trend signals
Trend signals for Open Air Urban
Trend score 4.5 out of 10, from popularity 64%, activity 64%, freshness 8%.
Popularity64%
Activity64%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Open Air Urban trend
9 featured examples from Jan 29 to Jul 18, 2008CategoryUnique
Canned Cheeseburger
Junk Food With 12 Month Shelf Life
Companies in the food and beverage industry can explore new product development in the area of convenient, long-lasting food options for camping and outdoor activities.
CategoryEco
11 Kinetic Energy Innovations, Free Green Energy
The green technology industry can benefit from disruptive innovation by developing more efficient and innovative kinetic energy solutions.
CategoryEco
Ultimate Outdoors Juice
Solar Powered Digital Survival Kit
With an increasing demand for affordable and portable solar-powered outdoor gadgets, the outdoor gear industry has the opportunity to expand its product offerings with more featur…
CategoryLifestyle
Bottled Dinners
MEATwater
The emergence of meat-based ready-to-drink products like MEATwater provides disruptive innovation opportunities in the food and beverage industry.
CategoryLifestyle
Camping Rafts
Floating Cabins
Innovative accommodations like floating cabins can provide a new and memorable experience for travelers.
CategoryFashion
Paper Shampoo
Airport Security Safe Hygiene Innovations
The travel industry can benefit from the trend of ultra-compact hygiene solutions and alternative detergent forms like paper shampoo to offer more convenient and practical hygiene…
CategoryEco
Urine-Powered Batteries
Aqua Power Survival Batteries
Disruptive innovation opportunity: Incorporating unconventional liquid catalysts, such as urine, in battery production to create sustainable and versatile energy storage solutions.
CategoryLifestyle
Pocket Shower
Luxuries of Home in the Wild
Explore how the outdoor recreation industry can incorporate innovative and portable shower solutions.
CategoryLifestyle
Sardine Can Survival Kit
25 Tin-Packed Items to Save Your Life
The outdoor recreation industry can capitalize on the trend of compact survival kits by designing and manufacturing portable emergency supplies tailored for adventurers and outdoo…
