Crossing the waves to touch more markets than ever before
Implications - In 2008, Wi-Fi was still something considered mostly for cell phones and computers. In 2009, we revisit Wi-Fi, but only to show how its uses have spread to a diverse range of other innovations, from Wi-Fi connected clothes hampers to rings that can beam signals to control your iPod.
Trend Themes
1. Expansion of Wifi Usage - Wi-Fi is used in a diverse range of innovations from clothes hampers to rings that beam signals to control iPods.
2. Advancements in Wi-fi Technology - Chrysler is offering Internet access in their cars, while backpacks and sneakers are being designed to have Wi-Fi built in for greater functionality and ease of use.
3. Integration of Technology and Everyday Objects - Electrolux's iBasket doubles as a washing basket and washing machine, demonstrating how technology is being integrated into everyday objects at a higher rate.
Industry Implications
1. Technology - Technology professionals can explore new ways of integrating Wi-Fi into their products or services for greater functionality and ease of use.
2. Automotive - Car manufacturers, in particular, can explore new ways to integrate technology into their products, such as offering Internet access in vehicles.
3. Consumer Goods - Consumer goods companies can benefit from exploring new ways to integrate technology into everyday objects, such as laundry baskets and bookshelves, for added functionality and convenience.
11 Featured, 10 Examples:
293,850 Total Clicks
Date Range:
Apr 08 — Sep 08
Trending:
Average
Consumer Insight Topics:
