Category
Lifestyle
Assisted Choices
Trend cluster
Category
Wi-Fibulous
Crossing the waves to touch more markets than ever before.
3.5
Trend score
Trend
What is the Wi-Fibulous trend?
Wi-Fibulous: In 2008, Wi-Fi was still something considered mostly for cell phones and computers. In 2009, we revisit Wi-Fi, but only to show how its uses have spread to a diverse range of other innovations, from Wi-Fi connected clothes hampers to rings that can beam signals to control your iPod.
Trend themes
Themes within the Wi-Fibulous trend
Three behaviours holding the trend together01
Expansion of WiFi usage
Wi-Fi is used in a diverse range of innovations from clothes hampers to rings that beam signals to control iPods.
02
Advancements in Wi-Fi technology
Chrysler is offering Internet access in their cars, while backpacks and sneakers are being designed to have Wi-Fi built in for greater functionality and ease of use.
03
Integration of technology and everyday objects
Electrolux's iBasket doubles as a washing basket and washing machine, demonstrating how technology is being integrated into everyday objects at a higher rate.
Industry implications
What the Wi-Fibulous trend means for industry
Where the trend changes the playbookFor
Technology
Technology professionals can explore new ways of integrating Wi-Fi into their products or services for greater functionality and ease of use.
For
Automotive
Car manufacturers, in particular, can explore new ways to integrate technology into their products, such as offering Internet access in vehicles.
For
Consumer Goods
Consumer goods companies can benefit from exploring new ways to integrate technology into everyday objects, such as laundry baskets and bookshelves, for added functionality and convenience.
Trend signals
Trend signals for Wi-Fibulous
Trend score 3.5 out of 10, from popularity 52%, activity 46%, freshness 8%.
Popularity52%
Activity46%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Wi-Fibulous trend
11 featured examples from Jan 24 to Aug 27, 2008CategoryFashion
Wi-Fi Sneakers
A Step in the Right Direction
The fashion industry can explore disruptive innovation opportunities by incorporating technology into clothing and accessories.
CategoryArt & Design
WiFi Washbaskets
The iBasket From Electrolux
The iBasket is an example of a new generation of home appliances that integrates internet connectivity and automation in innovative ways.
CategoryEco
Solar Powered Loungers
The Tech Chair
Opportunity to incorporate solar power technology in outdoor loungers, providing a unique selling point.
CategoryTech
Apple Control at Your Fingertips
iRing (UPDATE)
The iRing concept aligns with the consumer electronics industry, which constantly seeks innovative devices for everyday use.
CategoryTech
Musical Bookshelves
The Wazz AL by NoDesign
The Wazz AL represents an opportunity for furniture manufacturers to design and produce multi-functional pieces that cater to modern lifestyles.
CategoryTech
Webcam Backpacks
Porta2030 Streams On The Go
The consumer electronics industry could explore opportunities to develop innovative backpacks that cater to the needs of on-the-go video enthusiasts.
CategoryTech
Facebook-Compatible Digital Photo Frames
eStarling's WiFi Frame
Manufacturers of digital photo frames and other electronics are developing innovative ways to connect with online platforms like Facebook.
CategoryUnique
WiFi Balloons
Floating Cell Phone Towers
Integrating low-cost balloons and mini cellphone 'towers' into the existing infrastructure to offer seamless internet and specialized telecom services, even in the remotest areas.
CategoryPop Culture
Hot Spot Finder
Pen Detects Wifi
The Wi-Fi Detecting Pen presents opportunities for the consumer electronics industry to develop innovative devices that combine everyday functionality with technology capabilities.
CategoryAutos
In Car WiFi
Chrysler Turns Radios into Internet Ports
The automotive industry is adopting more connected technologies beyond traditional infotainment features.
CategoryUnique
Outdoors Holographic Streaming
Transforming Studio Streamer Concept
The entertainment industry could use holographic streaming for immersive movie experiences, virtual concerts, and interactive gaming events.
