Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Barbiversary
CASE: In 2009, Barbie will celebrate 50 Years as a pop culture icon.
6.3
Trend score
Trend
What is the Barbiversary trend?
Barbiversary: She’s been around since 1959, and Barbie continues to be a pop culture sensation. Mattel has maintained the doll’s iconic status by evolving with the times and staying relevant to different cultures and niche interests. Expect a lot more Barbie innovations in 2009 as she celebrates her 50th birthday.
Trend themes
Themes within the Barbiversary trend
Three behaviours holding the trend together01
Fashion Designer Dolls
Creating dolls that showcase fashion labels is a trend that allows fashion enthusiasts to satisfy their yearnings by purchasing a doll wearing significantly scaled-down and less expensive versions of the high-end designs they want.
02
Living Dolls
Replicating the iconic Barbie doll into real-life fashion, jewelry, or art showcases a disruption in the way companies present a time-tested product by including modern-day movements and fads to update their characters.
03
Luxury Barbie
The trend of creating luxury and upscale Barbie dolls and accessories invites young girls to prioritize friendship, music, and jewelry while giving the luxury industry a new target audience.
Industry implications
What the Barbiversary trend means for industry
Where the trend changes the playbookFor
Toy Industry
The toy industry has a new target audience with the recent trends, and companies should continue creating innovative concepts to capture and retain customer interest.
For
Fashion Industry
The fashion industry can explore the trend of creating dolls that showcase fashion labels to reach potential customers who cannot purchase high-end designs yet can afford scaled-down versions of their favorite fashion brands.
For
Luxury Industry
The recent trend of creating luxury and upscale Barbie dolls and accessories can benefit the luxury industry by updating their products and providing a new market for their high-end products.
Trend signals
Trend signals for Barbiversary
Trend score 6.3 out of 10, from popularity 88%, activity 92%, freshness 8%.
Popularity88%
Activity92%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Barbiversary trend
12 featured examples from Jan 10 to Sep 12, 2008CategoryNaughty
Living Barbie Dolls
Surreal and Sexy or Social Statement?
Photographers can push boundaries and create thought-provoking art through unconventional doll photography.
CategoryArt & Design
Real Life Barbies
Evelina Bratell's 1959 Doll Fashions
Incorporating innovative blown-up scale designs into the fashion industry, pushing the boundaries of traditional doll-inspired fashion.
CategoryLife-Stages
Barbie Doll Parts Made Into Jewelry
Margaux Lange Designs
Jewelry designers can explore new artistic possibilities by incorporating repurposed materials like Barbie doll parts into their designs.
CategoryPop Culture
Celebrity Dolls
Amy Winehouse Barbie
Opportunity for toy manufacturers to create unique, one-of-a-kind dolls that cater to the interests of today's market.
CategoryLife-Stages
Badass Superhero Barbies
Black Canary Barbie
The trend of creating edgier versions of classic dolls and action figures creates opportunities for disruptive innovations in the toy industry.
CategoryFashion
Fashion Designer Dolls
Kimora Lee Simmons Barbie
Toy companies can leverage collectible and designer dolls to create premium products that appeal to adults and children alike.
CategoryFashion
Fashion Designer Dolls
Viktor & Rolf, Badgley Mischka Barbie & More
Fashion designers can explore the opportunity of creating limited edition dolls that showcase their designs and attract a new customer base.
CategoryMarketing
$100,000 Barbie Dolls
The Diamond Castle Collection Doll
Opportunities for toy manufacturers to tap into the luxury market by creating high-end, collectible dolls and toys.
CategoryPop Culture
Eccentric Designer Dolls
Hello Kitty's Tarina Taratino As A Barbie
Disruptive innovation opportunity: Exploring collaborations with unconventional and eccentric designers to create innovative fashion and accessory lines that attract a wider consu…
CategoryLuxury
$15,000 Barbie Bling
Barbie Rocks Collection
Fashion brands can explore collaborations to create luxury Barbie merchandise and affordable fashion accessories.
CategoryEco
Greenwashing Children
Mattel Criticized for Barbie BCause line
Opportunity for toy manufacturers to meet the demand for eco-friendly toys and reduce environmental impact.
CategoryUnique
Say Cheese Barbie
Paparazzi Play Set
Potential for toy manufacturers to create celebrity-inspired toys that cater to children's fascination with fame and glamour.
