Say Cheese Barbie

Let's face it - we can't all be glamorous celebrities. For those parents who wish to push a more achievable career on to their children, consider this paparazzi play set. The figurines mimic realistic photography stances - the red carpet, push-to-the-front motion, the jump-out-of-the-bushes, "surprise" move, and the ever famous, waiting-outside-of-a-restaurant, bother-the-piss-out-of-you stance. Get yours today at I Want One Of Those.

Implications - Brands that sell products that have been on the marketplace for many years would be wise to include references to modern day movements and fads to update their characters. By creating advertising that places the time-tested product in a new environment, the company shows a willingness to adapt and proves that their product is still cutting-edge and current, despite being around for years.