Barbies are usually regarded as a young girl's choice of toy, but this cluster explores other ways the doll has influenced our lives.
From real models as dolls to Barbie doll parts made into jewelry, these girlie toys have many unusual functions.
Implications - When toys such as the Barbie doll become a household name, pop culture junkies put their own twist on the icon through modifications, art, and other means. Brands can capitalize on target audience's DIY interpretations to create a consumer-driven public relations campaign to showcase user-generated artwork, social media initiatives and simple enter-to-win contests. This enables the product users to establish a larger, friendlier connection to the brand.
SCORE
6.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 97%
Activity 89%
Freshness 8%
