Assouline has released a Barbie fashion book to celebrate the iconic doll's 50 year anniversary.
The book, which chronicles and celebrates the doll's 50 year history, is appropriately called â€œBarbie." Some of the dolls featured in â€œBarbie Fashion Bookâ€ are â€œSexy Barbieâ€ and â€œBarbie in the City." The tome comes with pictures of Barbie that can be removed and framed.
Created by Yona Zeldis McDonough, the 128 page book will set you back $500.
Implications - IS THE FOCUS HERE NOSTALGIA OR CELEBRATING A COMPANY'S ACHIEVEMENTS?
Businesses can celebrate their successful businesses and generate new customers by reminding consumers of their achievement throughout the years. Consumers find a comfort in things they know and are familiar with and memorializing products is a great way to feed on nostalgia while showcasing the many great products a company has released in the past.