Wide-eyed and fresh-faced--albeit sometimes blue lipsticked with brightly streaked hair--BeGoths are fashion dolls with serious Goth personas. Many are pierced and tattooed. They’re widely collected and discussed by Goths and Goth wannabes. As you might guess, there’s a wide range of clothing and accessories for these dolls. Many an owner dresses and poses their BeGoth in sets specific to the outfit.
Bleeding Edge company creates and produces the BeGoth dolls. Founder Steve Varner has designed a host of celebrated action figures like the original 'Star Wars' characters, the Teenage Mutant Ninja Turtles, The Simpsons, Strawberry Shortcake, and the foul-mouthed third graders from 'South Park.' Varner launched the company after moving to Los Angeles. He served a stint at Mattel, where he worked on “a lot of Barbie dolls.” The BeGoth dolls grew out of his desire to create an original character.
While they are meant to appeal to a sub-culture, the dolls aren’t threatening or overtly dark. They’re just different.