These Grease Barbie dolls are sure to leave a lot of class movie fans beside themselves with little girl giddiness.
"Tell me more, tell me more..."
The replicas of the characters from the original Grease movie include Sandy in her Rydell High cheer leading outfit complete with goody-two-shoes bangs, and Rizzo and Frenchie in their Pink Ladies jackets.
Too cool, but where are the T-Birds?
The girls can be pre-ordered for $99.95.
Implications - Since Barbie has immortalized many famous stars and characters, it is only natural that they have selected characters from the hit musical Grease to become part of the Mattel family. For any avid Barbie collector, these dolls are a definite must-have.
Key Themes Behind This Trend
- Movie-inspired Dolls
- There is an opportunity for companies like Mattel to create more movie-inspired dolls.
- Nostalgic Merchandise
- Consumers are open to buying nostalgic merchandise relating to classic movies and TV shows.
- Collaborative Licensing Deals
- Movie studios can collaborate with toy manufacturers to produce licensed merchandise for movies and shows.
Where This Applies
- Toy Manufacturing
- Toy manufacturers like Mattel can capitalize on the nostalgia trend by producing movie-inspired dolls.
- Movie Merchandising
- Movie studios can expand their revenue streams by licensing merchandise like dolls and toys.
- Collectibles
- There is potential for the collectibles market to grow as consumers continue to seek out nostalgic merchandise.
