Category
Art & Design
Sensory Packaging
Trend cluster
Category
Covert
Technology
In a world where technology is ubiquitious, some seek to hide their electronics.
3.1
Trend score
Trend
What is the Covert Technology trend?
Covert Technology: Whether it’s out of fear of envy, theft, or getting into legal trouble, there is a variety of tech camouflage on the market. Old walkmen to hide iPods, computers inside fake books and speakers disguised as rocks are meant to deter thieves. The camo satellite covers, however, cover illegal behavior.
Trend themes
Themes within the Covert Technology trend
Three behaviours holding the trend together01
Tech Camouflage
As technology becomes ubiquitous, there is an increasing demand for ways to camouflage electronics from the eyes of thieves or hide them in plain sight.
02
Disguised Devices
Innovative products, such as stun guns concealed within lipsticks or laptops disguised as books, are designed to surprise and keep consumers safe.
03
Hidden Entertainment
Apparent contradictions, like flat-screens hidden under beds or speakers camouflaged as fountains, offer new forms of entertainment that can also complement a room's decor.
Industry implications
What the Covert Technology trend means for industry
Where the trend changes the playbookFor
Security and Self-Defense
These disguised gadgets offer an opportunity for the security and self-defense industry to develop more innovative products that are not only effective but also aesthetically pleasing.
For
Home Entertainment
Innovative ideas like hidden flat-screens or speakers camouflaged as fountains could open up a new market within the home entertainment industry that seeks to blend technology with home decor.
For
Consumer Electronics
As consumers seek to hide electronics or integrate them more seamlessly into their lives, the consumer electronics industry can develop products that meet these changing needs.
Trend signals
Trend signals for Covert Technology
Trend score 3.1 out of 10, from popularity 45%, activity 39%, freshness 8%.
Popularity45%
Activity39%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Covert Technology trend
7 featured examples from Jan 14 to Jun 12, 2008CategoryArt & Design
Secret Book Computers
The Future of Books Laptop
The publishing industry can explore opportunities to transform traditional books into interactive multimedia experiences by incorporating technology like laptops made from books.
CategoryUnique
Old Walkman As iPod Camouflage
Hidepod?
Repurposing old portable cassette players as cases introduces new possibilities for disruptive innovation in the fashion industry.
CategoryArt & Design
Camouflaged Speakers
SteroStone Fountain Speaker
Innovative audio companies can explore creating specialized speakers for outdoor use.
CategoryFashion
Weapons in Disguise
Lipstick Stun Gun
Consumer electronics companies can explore creating innovative gadgets that combine self-defense features with everyday functionality.
CategoryWorld
Camouflage Satellite Dishes
The Sqish
Opportunity for home improvement companies to offer customized and visually pleasing solutions for customers.
CategoryArt & Design
Disguising Technology
Fake Book Hardbox Drive
The consumer electronics industry can capitalize on the trend of disguised technology by manufacturing and marketing a range of products that combine functionality with clever dis…
CategoryUnique
Hidden Plasma
Underbed Lift Hides Your Flatscreen
Opportunity for disruptive innovation in developing space-saving furniture designs that can accommodate integrated technology solutions.
