Using childish shapes to evoke jovial, more carefree mentalities
Implications - Shapes and symbols that appealed to us as children evoke a sense of play we often miss in our earnest adult lives. Integrating forms like bubbles into design speaks to this innate desire, forming a subconscious affinity for the product, and creating an emotional bond with the consumer.
Trend Themes
1. Childish Shape Design - Designers are using shapes and symbols that appealed to our childhood sense of play, creating emotional bonds with consumers.
2. Interactive Advertisements - Campaigns that involve the target audience in their delivery create an added level of involvement and improve message retention.
3. Sustainable Materials in Design - Products made from eco-friendly and sustainable materials are gaining popularity due to consumers' interest in being money and eco-conscious while also expressing their personal style.
Industry Implications
1. Design - Designers can incorporate elements of childishness and playfulness in their work, creating emotional connections or a sense of nostalgia among consumers.
2. Advertising - Using unconventional techniques, interactive advertisements break through the clutter and improve engagement with the target audience.
3. Fashion - Young and trendy consumers appreciate sustainable and eco-friendly materials in fashion pieces, making them a popular choice among designers and brands alike.
10 Featured, 7 Examples:
328,502 Total Clicks
Date Range:
Jan 08 — Sep 08
Trending:
Warm
Consumer Insight Topics:
