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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,982 more

Olfactory Vaunting

Wearing ultra luxury fragrances to flaunt affluence aromatically

Implications - While wearing ultra luxury labels was considered a status indicator in the past, the ubiquity of high-end fashion has muted the potency of flashing brands, thus making their flaunting less desirable. Catering to more subtle prosperity fanning is the next big thing in luxury merchandise.
8 Featured, 7 Examples:
139,175 Total Clicks
Date Range:
Aug 07 — Sep 08
Consumer Insight Topics:

Featured Examples

Your DNA as a Fragrance
Your DNA as a Fragrance
Smell Yourself Sexy
A company called My DNA Fragrance claims that it can develop a perfume for women or cologne for men based on your DNA. The customer submits a swab of saliva to the company and there you go, you have your… MORE
$215,000 Luxury Scent
$215,000 Luxury Scent
Imperial Majesty Perfume With Diamonds & Gold
This is perhaps the most exclusive smelling stuff on the planet. Imperial Majesty Perfume has produced 10 bottles of this fragrance and are only offering 5 bottles for sale. At $215,000USD, you get more… MORE
$5,000 Perfume
$5,000 Perfume
Mane Makes Yu Smell Rich
We thought $590 mascara was outrageous, so imagine our surprise when we discovered a $5,000 bottle of perfume. That's a high price to smell nice! Yu, which means rain in Chinese, is the luxury scent… MORE
Luxury Perfume Inside Crystals
Luxury Perfume Inside Crystals
Pure Distance
Pure Distance. The name is an oxymoron. There's no distance between you and your femininity when you wear this fragrance. The people around you will only want to get closer to be embodied in the same cloud… MORE
Champagne-Infused Fragrance
Champagne-Infused Fragrance
Sean John Bubbles With Luxury
When it comes to living in luxury, no one can top Sean John Combs. Even his first men’s cologne, "Unforgivable," is fused with the most opulent ingredients – and a dose of champagne! The Sean John… MORE
Jewelry Perfumes
Jewelry Perfumes
Estee Lauder Luxury Scents
Perfumes give us a personal touch and represent us in the way we would like the world to see us. From vanilla scents to more intriguing or fresh scents, the world of perfumes complete our existence. Some… MORE
$3,500 Swarovski-Bejeweled Fragrances
$3,500 Swarovski-Bejeweled Fragrances
Bond No. 9
The storied New York-based perfume and cologne house Bond no. 9 has created a series of fragrances in Swarovski-bejeweled bottles. The perfumers are well-known for their exotic fragrances that pay homage… MORE
The Smell of Rich Dogs
The Smell of Rich Dogs
Petite Amande Dog Perfume
Mungo & Maud, a high end pet shop, hired Lyn Harris, a perfumer who creates unique and luxurious fragrances of London, to create a fragrance exclusively for dogs. With 38 pounds ($78.60) for a 50ml bottle… MORE

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