Category
Lifestyle
Assisted Choices
Trend cluster
Category
The End
of Smoking
Killer initiatives and campaigns will push for smoking cessation.
5.8
Trend score
Trend
What is the The End of Smoking trend?
The End of Smoking: In 2008, smoking was in decline, driven by innovative anti-smoking campaigns, stricter regulations and new methods of quitting. In 2009, we'll see even more innovation as the world attempts to 'butt out'. People are even using Nintendo DS games to quit and joining online support groups.
Trend themes
Themes within the The End of Smoking trend
Three behaviours holding the trend together01
Innovative Anti-Smoking Campaigns
Business professionals can create new campaigns and initiatives for anti-smoking by leveraging emerging technologies.
02
Gamification and Online Support Groups
Gamification and online support groups are becoming a trend to quit smoking, giving opportunities to create online social media platforms to encourage smokers to quit.
03
Creative Shock-Factor Ads
Business professionals can leverage the effectiveness of the 'shock factor' in anti-smoking campaigns, potentially increasing awareness and driving behavioral change.
Industry implications
What the The End of Smoking trend means for industry
Where the trend changes the playbookFor
Healthcare
Anti-smoking campaigns and initiatives primarily focus on the healthcare industry, where healthcare providers can leverage new changes and technologies to create more efficient and impactful anti-smoking campaigns.
For
Advertising
Anti-smoking campaigns can be improved and made more engaging through creative advertisement strategies that effectively use the shock-factor and gamification techniques.
For
Technology
Cutting-edge technologies, such as wrinkle detection technology, can be used in vending machines to detect and prevent underage people's access to tobacco products, creating new opportunities for technological innovations geared towards health and wellness.
Trend signals
Trend signals for The End of Smoking
Trend score 5.8 out of 10, from popularity 82%, activity 83%, freshness 8%.
Popularity82%
Activity83%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the The End of Smoking trend
12 featured examples from Jan 13 to Jul 25, 2008CategoryUnique
Hi-Tech Fashion Has Lungs
Smoking Jacket
Fashion industry can leverage technology to create high-tech and health-conscious clothing.
CategoryUnique
Cartoons Against Cigarettes
"A Magical Amount" Truth Campaign
The advertising industry can leverage emerging mediums such as animated advertisements to create new campaigns that resonate with an increasingly digital audience.
CategoryMarketing
Shockvertising Smokefree Campaign
NHS: Get Unhooked
Disruptive innovation opportunities in creating impactful ads that elicit emotional responses and drive behavior change.
CategoryMarketing
Graphic Anti-Smoking Ads
'Til Death Do Us Part
The public health industry could benefit from incorporating more innovative anti-smoking campaigns that utilize impactful messaging.
CategoryMarketing
Lungs Made of Cigarettes
"Stop Consuming Your Body" Anti-Smoking Campaign
There is a growing opportunity for advertising agencies to create impactful campaigns that raise awareness about health and safety risks associated with smoking.
CategoryLifestyle
Powerful PSAs
Smoking is Murder
Opportunity for advertising agencies to create powerful and impactful PSAs for clients.
CategoryFashion
Metaphorical Smoking Accessories
Smoking Gun
Fashion industry could promote smoking accessories as a statement piece or an add-on to their existing line.
CategorySocial Good
$500 Million Anti-Smoking Campaigns
Bill Gates & Michael Bloomberg MPower
As the Mpower campaign and other anti-smoking efforts grow, the healthcare industry is expected to benefit from reduced rates of tobacco-related diseases and illnesses.
CategoryMarketing
Interactive Anti-Smoking Ads
QUIT Ashtray Lungs
With the use of technology and interactive elements, advertising and marketing firms can create memorable and effective campaigns for their clients.
CategoryWorld
ID Via Wrinkle Detection
Japanese Cigarette Vending (UPDATE)
Disruptive innovation possibilities in the retail industry to enhance age verification processes and prevent underage sales.
CategoryLifestyle
Online Commitment Contracts
StickK to Your Goals
Disruptive innovation opportunity: Developing commitment contract platforms specifically tailored for health and wellness goals such as quitting smoking, exercising regularly, or…
CategoryTech
Apps to Help You Quit Smoking
CostofSmokng
Disruptive innovation opportunities exist in the mobile app development industry for creating more sophisticated and effective smoking cessation apps.
