The End of Smoking

Killer initiatives and campaigns will push for smoking cessation

Implications - In 2008, smoking was in decline, driven by innovative anti-smoking campaigns, stricter regulations and new methods of quitting. In 2009, we'll see even more innovation as the world attempts to 'butt out'. People are even using Nintendo DS games to quit and joining online support groups.
SCORE 5.8
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Activity
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100,852 Total Clicks
Jan 08 - Sep 08
Hot
MarketingLifestyleHealth
Featured Examples
Hi-Tech Fashion Has Lungs - Smoking Jacket
SCORE 6.6
Warm 17,618 Clicks Pub: Jan 13, 08
Hi-Tech Fashion Has Lungs
Smoking Jacket
This remarkably high-tech jacket is designed for the polite smoker who doesn't want to fumigate non-smokers in the area. When exhaling, the wearer of the Smoker Jacket can blow down the side of the collar… [More]
Cartoons Against Cigarettes - "A Magical Amount" Truth Campaign
SCORE 5.9
Warm 9,555 Clicks Pub: Jan 29, 08
Cartoons Against Cigarettes
"A Magical Amount" Truth Campaign
Don't be fooled -- this is no Lucky Charms commercial. If you're familiar with the Truth campaigns against cigarettes, then you know the ads tend to be rather gorey. The latest ad, however, goes against… [More]
Shockvertising Smokefree Campaign - NHS: Get Unhooked
SCORE 5.9
Warm 26,671 Clicks Pub: Apr 7, 08
Shockvertising Smokefree Campaign
NHS: Get Unhooked
What a powerful campaign! With a slogan of “Get Unhooked”, these print ads from NHS smokefree show young guys and girls literally hooked. And by hooked I mean a painful hook up their lips. The ads… [More]
Graphic Anti-Smoking Ads - 'Til Death Do Us Part
SCORE 5.8
Warm 16,080 Clicks Pub: May 16, 08
Graphic Anti-Smoking Ads
'Til Death Do Us Part
This print campaign consists of two complimentary images; one of a female smoker, the other of a male. The ads are aptly named, 'Til Death Do Us Part. One HDR-style image features a female sitting in… [More]
Lungs Made of Cigarettes - "Stop Consuming Your Body" Anti-Smoking Campaign
SCORE 4.9
Average 14,173 Clicks Pub: Jun 27, 08
Lungs Made of Cigarettes
"Stop Consuming Your Body" Anti-Smoking Campaign
I am a heavy smoker, but must admit that this new campaign of the Brazilian Anti Smoke Association Ads tagged “Stop Consuming Your Body” makes me think. The lungs are made of cigarettes and some of… [More]
Powerful PSAs - Smoking is Murder
SCORE 5.6
Warm 16,755 Clicks Pub: Apr 4, 08
Powerful PSAs
Smoking is Murder
These PSA ads for CONAC (Children Corporation Against Cancer) deliver a powerful message through very disturbing imagery. The message is "Smoking isn't just suicide. It's murder." And the delivery is… [More]
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