"Stop Consuming Your Body" Anti-Smoking Campaign

 - Jun 27, 2008
References: adesf.org.br & designboom
I am a heavy smoker, but must admit that this new campaign of the Brazilian Anti Smoke Association Ads tagged “Stop Consuming Your Body” makes me think.

The lungs are made of cigarettes and some of them are burning and seem to spread like a Wild Fire.

Last year advertising Agency Neogama/BBH of Sao Paulo, Brazil, with Creative Director: Alexandre Gama, Copywriter: Isabella Paulelli, Art Director: Márcio Ribas, Photographer: Robert Polidori, Producer: Robson Ciaramicoli and Account Supervisor: Humberto Galdieri obtained a Cannes Ad Award with their bookcase photo, apparently taken in New Orleans shortly after Katherine and tagged Your body is your home. Don't smoke!.