Category
Lifestyle
Assisted Choices
Trend cluster
Category
Pro
Bonovation
The rise in products that are free, or can be obtained without money.
3.9
Trend score
Trend
What is the Pro Bonovation trend?
Pro Bonovation: With the credit crunch looming over first-world economies as we enter 2009, people are scrambling to save money. Even before the financial crisis, consumers were seeking to get more for free, especially from multimedia. Offering something in exchange for ad viewing has been one of the most effective ways to benefit both.
Trend themes
Themes within the Pro Bonovation trend
Three behaviours holding the trend together01
Rise of free products
Offering products and services for free as an exchange for watching ads or for charitable reasons is a growing trend.
02
Incorporating free products for advertising campaigns
Giving free goods through advertising campaigns can generate a large social and PR media buzz at a relatively low cost.
03
Growing trend of free online content
As internet users are presented with more and more quality content for free, paid digital rentals may face a threat.
Industry implications
What the Pro Bonovation trend means for industry
Where the trend changes the playbookFor
Marketing and Advertising industry
With the success of giving free products for advertising, companies should consider including such campaigns in their marketing and advertising strategies.
For
Technology industry
As more companies offer free products or services, tech companies will need to find new and innovative ways to monetize their offerings.
For
Media industry
As free online content increasingly becomes the norm, media companies will need to find ways to adapt to remain profitable.
Trend signals
Trend signals for Pro Bonovation
Trend score 3.9 out of 10, from popularity 56%, activity 53%, freshness 8%.
Popularity56%
Activity53%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Pro Bonovation trend
9 featured examples from Dec 3, 2007 to Sep 18, 2008CategoryFashion
Online Boob Funding (UPDATE)
MyFreeImplants Funded 11 Surgeries Last Month
The cosmetic surgery industry must adapt to the trend of crowdfunding for procedures and explore new ways to leverage social networks and online communities.
CategoryMarketing
Free Money as Advertising
Absolut Cash Machine
Opportunity for alcohol companies to create campaigns that engage and leave an impression on consumers while promoting their brand.
CategoryTech
19 VoIP Innovations For Free Phone Calls
CategoryBusiness
Marketing With Free Music
Nokia Phones With Unlimited Music Downloads
The smartphone manufacturing industry can explore incorporating bundled music services into their handsets to enhance user experience and compete with industry leaders.
CategoryBusiness
Free Movies & TV Shows
IMDB To Show Episodes Before They Air On TV
The online streaming industry faces disruption as IMDB offers free movies and TV shows and exclusive pre-airing episodes.
CategoryPop Culture
(Illegally) Free Magazines Online
Mygazines.com
The media and publishing industry can tap into digital magazine subscriptions to expand their readership online.
CategoryBusiness
Gas Prices Inspiring Wild Stunts
Hookers & Priests Offering Free Gas?
Finding disruptive ways to address the rising costs of fuel.
CategoryWorld
Free iPods and iPhones for Students
Four Universities Get Techy
Institutions could offer technological devices to students to improve their educational experiences.
CategoryPop Culture
Free Movies to Entice Young Voters
"Slacker Uprising" by Michael Moore
Disruptive innovation opportunity: Transform the film industry by experimenting with new distribution strategies and engaging younger viewers.
