Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Join 306,099 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Get answers to common questions about Trend Hunter.
Stay on the cutting-edge with the help of the Trend Hunter community.
Meet the team trusted by hundreds of leading businesses worldwide.
Find opportunities to accelerate your career with the #1 Trend Firm.
Catch up on noteworthy Trend Hunter news and media mentions.
Build a portfolio and put your trend-spotting abilities to the test.
Supercharge your marketing by partnering with Trend Hunter.
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 396,976 cutting edge ideas.

Pro Bonovation

The rise in products that are free, or can be obtained without money

Implications - With the credit crunch looming over first-world economies as we enter 2009, people are scrambling to save money. Even before the financial crisis, consumers were seeking to get more for free, especially from multimedia. Offering something in exchange for ad viewing has been one of the most effective ways to benefit both.
10 Featured, 18 Examples:
193,911 Total Clicks
Date Range:
Dec 07 — Sep 08
Consumer Insight Topics:

Featured Examples

Online Boob Funding (UPDATE)
Online Boob Funding (UPDATE)
MyFreeImplants Funded 11 Surgeries Last Month
In the spring we wrote about a social networking site that lets men donate money to help women with their boob job funds. Since then, the site has flourished. In May, around 1,000 women had signed up… MORE
Free Money as Advertising
Free Money as Advertising
Absolut Cash Machine
As part of its massive “In an Absolut World” campaign, Absolut Vodka went beyond the typical media of tv spots, print ads and billboards with an Absolut Cash Machine. They wanted people to experience… MORE
19 VoIP Innovations For Free Phone Calls
19 VoIP Innovations For Free Phone Calls
You use VoIP, right? Most of you will say yes, but if you’re asking, “What is VoIP?” then I’m guessing you’re also one of those people who still has a giant retro car phone laying aroudn, so it’s time… MORE
Free Games
Free Games
Windows Live Games Goes Free, PC Gaming More Like Xbox 360
Free games are just around the corner, courtesy of Windows Live. The PC video game service, which used to require a subscription fee, will no be completely free. In addition, it will get better. Microsoft… MORE
Marketing With Free Music
Marketing With Free Music
Nokia Phones With Unlimited Music Downloads
Nokia is aiming to take on the growing influence of the Apple iPhone by launching a new series of handsets that enable owners to download an unlimited number of music tracks. Users can peruse Nokia’s library… MORE
Free Movies & TV Shows
Free Movies & TV Shows
IMDB To Show Episodes Before They Air On TV
The popular movie site IMDB (Internet Movie Database), is to offer movies and TV programs to view online for free. The Amazon owned site has started to offer a selection of movies and popular series such… MORE
(Illegally) Free Magazines Online
(Illegally) Free Magazines Online
Didn't get a chance to pick up the latest copy of Vogue last time you were at the supermarket? You can now read your favorite magazines online at Magazines are uploaded by users and then… MORE
Gas Prices Inspiring Wild Stunts
Gas Prices Inspiring Wild Stunts
Hookers & Priests Offering Free Gas?
Giving away gas cards with purchases of goods was explored in an earlier Trend Hunter post, as seen below, but now people are going to real extremes to help fund the fueling of their vehicles. David… MORE
Free iPods and iPhones for Students
Free iPods and iPhones for Students
Four Universities Get Techy
This year, several universities are testing different tech strategies that include giving free iPods and iPhones to incoming freshman students. The Universities can use the technology to create a better… MORE
play_circle_filled Free Movies to Entice Young Voters
Free Movies to Entice Young Voters
"Slacker Uprising" by Michael Moore
Michael Moore is getting the slackers to vote in November. He’s filling stadiums in 60 cities, in 20 battle field states, to encourage young people to get off the couch and try to vote for once. There’s… MORE