The rise in products that are free, or can be obtained without money
Implications - With the credit crunch looming over first-world economies as we enter 2009, people are scrambling to save money. Even before the financial crisis, consumers were seeking to get more for free, especially from multimedia. Offering something in exchange for ad viewing has been one of the most effective ways to benefit both.
Trend Themes
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Rise of Free Products — Offering products and services for free as an exchange for watching ads or for charitable reasons is a growing trend.
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Incorporating Free Products for Advertising Campaigns — Giving free goods through advertising campaigns can generate a large social and PR media buzz at a relatively low cost.
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Growing Trend of Free Online Content — As internet users are presented with more and more quality content for free, paid digital rentals may face a threat.
Industry Implications
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Marketing and Advertising Industry — With the success of giving free products for advertising, companies should consider including such campaigns in their marketing and advertising strategies.
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Technology Industry — As more companies offer free products or services, tech companies will need to find new and innovative ways to monetize their offerings.
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Media Industry — As free online content increasingly becomes the norm, media companies will need to find ways to adapt to remain profitable.
9 Featured, 16 Examples:
188,962 Total Clicks
Date Range:
Dec 07 — Sep 08
Trending:
Warm
Consumer Insight Topics:
