Pro Bonovation

The rise in products that are free, or can be obtained without money

Implications - With the credit crunch looming over first-world economies as we enter 2009, people are scrambling to save money. Even before the financial crisis, consumers were seeking to get more for free, especially from multimedia. Offering something in exchange for ad viewing has been one of the most effective ways to benefit both.
SCORE 4
Popularity
Activity
Freshness
Megatrends
Patterns
169,417 Total Clicks
Dec 07 - Sep 08
Warm
MarketingBusinessCredit Crunch
Featured Examples
Online Boob Funding (UPDATE) - MyFreeImplants Funded 11 Surgeries Last Month
SCORE 6.1
Warm 12,874 Clicks Pub: Dec 2, 07
Online Boob Funding (UPDATE)
MyFreeImplants Funded 11 Surgeries Last Month
In the spring we wrote about a social networking site that lets men donate money to help women with their boob job funds. Since then, the site has flourished. In May, around 1,000 women had signed up… [More]
Free Money as Advertising - Absolut Cash Machine
SCORE 5.5
Warm 11,023 Clicks Pub: May 11, 08
Free Money as Advertising
Absolut Cash Machine
As part of its massive “In an Absolut World” campaign, Absolut Vodka went beyond the typical media of tv spots, print ads and billboards with an Absolut Cash Machine. They wanted people to experience… [More]
19 VoIP Innovations For Free Phone Calls
SCORE 3.8
Mild 9,437 Clicks Pub: Sep 18, 08
19 VoIP Innovations For Free Phone Calls
You use VoIP, right? Most of you will say yes, but if you’re asking, “What is VoIP?” then I’m guessing you’re also one of those people who still has a giant retro car phone laying aroudn, so it’s time… [More]
Free Games - Windows Live Games Goes Free, PC Gaming More Like Xbox 360
SCORE 2.8
Mild 2,925 Clicks Pub: Jul 24, 08
Free Games
Windows Live Games Goes Free, PC Gaming More Like Xbox 360
Free games are just around the corner, courtesy of Windows Live. The PC video game service, which used to require a subscription fee, will no be completely free. In addition, it will get better. Microsoft… [More]
Marketing With Free Music - Nokia Phones With Unlimited Music Downloads
SCORE 3.6
Mild 3,578 Clicks Pub: Sep 2, 08
Marketing With Free Music
Nokia Phones With Unlimited Music Downloads
Nokia is aiming to take on the growing influence of the Apple iPhone by launching a new series of handsets that enable owners to download an unlimited number of music tracks. Users can peruse Nokia’s library… [More]
Free Movies & TV Shows - IMDB To Show Episodes Before They Air On TV
SCORE 2
Untested 11,487 Clicks Pub: Sep 17, 08
Free Movies & TV Shows
IMDB To Show Episodes Before They Air On TV
The popular movie site IMDB (Internet Movie Database), is to offer movies and TV programs to view online for free. The Amazon owned site has started to offer a selection of movies and popular series such… [More]
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