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Free Money as Advertising

Absolut Cash Machine

— May 11, 2008 — Marketing
As part of its massive “In an Absolut World” campaign, Absolut Vodka went beyond the typical media of tv spots, print ads and billboards with an Absolut Cash Machine. They wanted people to experience the Absolut World first hand in a creative and unexpected way.

Working with TBWA ad agency in Berlin, they introduced a “happy hour” at ATMs during which people received money for free! Now, wouldn't you want to live in such a world?

The campaign was naturally very successful, yielding the longest lines ever seen at these cash machines. In total, 12,000 Euro were given away for free. In return of this moderate investment, Absolut Vodka recieved huge amounts of news coverage in TV, press, online and by word of mouth. It is estimated that the witty campaign generated more than 1.5 million media contacts. A big return on such a small investment I would say!

Check out some of the “in an absolut world” campaigns featured in Trend Hunter:

Trend Themes
1. Experiential Advertising - Opportunity for companies to create unique and memorable experiences for consumers that go beyond traditional advertising methods.
2. Viral Marketing - Opportunity to create a campaign that generates buzz and attention through unconventional and engaging tactics.
3. Interactive Promotions - Opportunity to engage consumers with promotions that involve direct participation and reward, encouraging loyalty and brand awareness.
Industry Implications
1. Alcohol - Opportunity for alcohol companies to create campaigns that engage and leave an impression on consumers while promoting their brand.
2. Banking - Opportunity for banks to incorporate creative and interactive promotions that incentivize consumers to use their services.
3. Advertising - Opportunity for ad agencies to develop unconventional and attention-grabbing campaigns for clients that generate buzz and media coverage.
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