Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Get answers to common questions about Trend Hunter.
Stay on the cutting-edge with the help of the Trend Hunter community.
Meet the team trusted by hundreds of leading businesses worldwide.
Find opportunities to accelerate your career with the #1 Trend Firm.
Catch up on noteworthy Trend Hunter news and media mentions.
Build a portfolio and put your trend-spotting abilities to the test.
Supercharge your marketing by partnering with Trend Hunter.
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our FREE Virtual event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2021 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

Marketing With Free Music

Nokia Phones With Unlimited Music Downloads

— September 2, 2008 — Business
Nokia is aiming to take on the growing influence of the Apple iPhone by launching a new series of handsets that enable owners to download an unlimited number of music tracks. Users can peruse Nokia’s library of over 2 million tracks and download tunes to their computers. The cost of the service is built into the price of the phone, which is estimated to be around €300.

The service expires after one year, requiring customers to purchase a new “Comes With Music” device, but the old handset will continue to work for normal phone use, and previously downloaded tracks can still be listened to.

Packaging free music with another product or service is proving to be an interesting future model for the sale of music. To battle illegal music downloads, a possible solution is to provide better service than the free music downloads offered on illegal P2P networks.

Nokia’s music service uses Microsofts Digital Rights Management and means that music downloaded from Nokia can’t be used on an iPod or the iPhone. Their policy of forcing people to buy a new handset each year, rather than offering customers the chance to pay for a new subscription, ensures the sale of more Nokia handsets to combat the increasing influence of the iPhone.

But such a strategy goes against why the iPod and iPhone are such great success stories. If you remove barriers and make things easier for the user, you will be far more successful.

Offering a better, and open, service, where the revenue comes from actually selling music seems to be a better approach that using free music as a purchasing incentive for new handset sales. In this environmentally sensitive time, and with a global recession looming, encouraging young kids to throw away technology after one year seems a little excessive.

Either way, expect to see lots more ‘Comes With Free Music’ bundled with everything, as the music industry seeks to revive itself.