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20 Sensational Subscription Innovations

From Stylish Office Supplies to Free E-Newsreaders

— August 30, 2011 — Business
Subscription-based programs are all the rage, whether it be stylish office supplies received monthly or free e-newsreaders that a customer get merely for signing up. I personally love the idea of subscriptions that you receive in the mail every month.

The stylish office supplies subscription programs is definitely an interesting one that allows customers to receive funky supplies straight to their own address. Wine and skincare subscriptions are also pretty innovative examples of the business model. Subscriptions are an excellent way for a brand and its consumers to develop a more meaningful relationship.

Implications - Consumers are looking to exchange their loyalty towards a brand for some privilege or discount. Subscription programs make it easy for consumers to be tied in for a period of time. Companies should consider implementing their own subscription-based program.
5
Score
Popularity
Activity
Freshness
20
Free E-Newspapers
Free E-Newspapers
Samsung and Major Publishers Collaborate to Deliver the Tribune Tablet for Free
<
19
Subscription-Based Food Matches
Subscription-Based Food Matches
The Turntable Kitchen Pairings Box Delivers New Food and Music
<
18
Creative Council Packages
Creative Council Packages
Artrepreneur Kits Help Artists Transition From School to the Real World
<
17
Water Equipment Subscriptions
Water Equipment Subscriptions
Wavetime Jetski Service Makes Ownership Accessible and Affordable
<
16
H2O-Supporting Coffee Companies
H2O-Supporting Coffee Companies
Three Avocados Helps to Provide Clean Water in Uganda
<
15
Beauty Sample Subscriptions
Beauty Sample Subscriptions
The Birchbox Haute Box Bridges Online and In-Store Shopping
<
14
Free Games
Free Games
Windows Live Games Goes Free, PC Gaming More Like Xbox 360
<
13
Skincare Subscriptions for Men
Skincare Subscriptions for Men
Bread and Butter Offers Seasonal Kits to Meet a Man's Needs
<
12
Daily Entrepreneurial Encouragement
Daily Entrepreneurial Encouragement
The Startup Daily Gives Great Business Ideas Daily
<
11
Marketing With Free Music
Marketing With Free Music
Nokia Phones With Unlimited Music Downloads
<
10
Subscription Sweets
Subscription Sweets
Dulcinea Delivers Baked Goodies on a Weekly Basis
<
9
Surprising Yourself With Mystery Gifts
Surprising Yourself With Mystery Gifts
The Something Store
<
8
Free Electric Cars (With Subscription)
Free Electric Cars (With Subscription)
Project Better Place
<
7
Subscription Soup Deliveries
Subscription Soup Deliveries
SoupCycle Brings Portland Organic Locavore Meals Via Bicycle
<
6
Subscriptions for Man Essentials
Subscriptions for Man Essentials
Manpacks Underwear Subscription Services Sends Undies All Year
<
5
Rolling Stone Magazine Now Free
Rolling Stone Magazine Now Free
Entire Issue Available Online
<
4
Pantyhose Subscriptions
Pantyhose Subscriptions
Hoseanna Makes Sure That You Never Have Ruined Stockings
<
3
Stylish Office Supplies from Around the World
Stylish Office Supplies from Around the World
<
2
T-Shirt Subscriptions
T-Shirt Subscriptions
Special Delivery from T-Post in Sweden
<
1
Morbid Magazine Marketing
Morbid Magazine Marketing
The Ritual Magazine Italia Ad Campaign Depicts Creepy Kids
<