Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Modern
Midas
The omniprescence of gold plated, painted and leafed.
4.8
Trend score
Trend
What is the Modern Midas trend?
Modern Midas: If King Midas could see the world today, he would be pleased to see that people are actually able to enjoy lives significantly tinted with gold. With an abundance of products coated in gold, painted in gold or bearing gold leafing, it seems there is little which has been left untouched.
Trend themes
Themes within the Modern Midas trend
Three behaviours holding the trend together01
Gold Leafing
The increased popularity of gold leafing in products creates opportunities for luxury customization services that offer unique and personalized designs.
02
Gene Editing
The genetically modified glistening seahorses demonstrate the potential applications of gene editing technology in the luxury industry.
03
Symbolism and Artistic Influence
The influence of Gustav Klimt's Symbolism in fashion presents opportunities for artists and designers to incorporate the artistic movements of the past in a modern context.
Industry implications
What the Modern Midas trend means for industry
Where the trend changes the playbookFor
Luxury Customization
The increased demand for personalized and unique luxury products creates disruptive innovation opportunities for customization services.
For
Biotech
The genetic modification of animals for aesthetics creates opportunities for biotech companies to explore gene editing technology for cosmetic purposes.
For
Art and Design
The influence of artistic movements such as Symbolism presents opportunities for designers to incorporate historical and cultural references in contemporary luxury products.
Trend signals
Trend signals for Modern Midas
Trend score 4.8 out of 10, from popularity 61%, activity 76%, freshness 8%.
Popularity61%
Activity76%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Modern Midas trend
9 featured examples from Jan 5 to Jun 27, 2008CategoryLifestyle
Gold Flake Champagne
Gold-Cuvée With 23K Gold
Disruptive innovation opportunity: Introduce innovative brewing and distilling techniques to create visually appealing and luxurious alcoholic beverages.
CategoryUnique
Genetically Modified Glittering Animals
Gold Seahorses
The luxury goods market could benefit from the creation of unique genetically-modified animals that appeal to high-end consumers.
CategoryArt & Design
Golden Phase Symbolism Revived
Gustav Klimt Fashion
There are disruptive innovation opportunities for fashion designers to incorporate Gustav Klimt's Golden Phase symbolism in their designs
CategoryLuxury
Gold Python Gadget Purse
Violet May Design
As technology continues to have a significant impact on our daily lives, the fashion industry has the opportunity to collaborate with tech companies and create innovative accessor…
CategoryTech
Diamond Enrusted iPhones
Goldstriker 3G iPhones
The luxury technology industry can take advantage of the trend of luxury tech products to create more high-end and customization options for consumers.
CategoryUnique
Golden Gladiator Gators
Prada Spring/Summer 2008
Fashion companies can leverage creative and innovative footwear and garment designs to drive growth and differentiation in a crowded market.
CategoryLuxury
Holiday Branding
Armani Easter Eggs
The premium food and beverage industry can capitalize on the trend of luxury Easter eggs by offering high-end Easter eggs with upscale branding and packaging.
CategoryArt & Design
Hand-Painted Keyboards
Gold Boards & More
Hand-painted keyboards present an opportunity for the technology accessories industry to offer unique and customized products.
CategoryTech
$5,650 Flash Drive
Adamant
Luxury goods industry can tap into the demand for bespoke, opulent tech accessories by creating and marketing customized gadgets like 'The Adamant' flash drive.
