Trend cluster
Category

Masculine
Eccentric

Men have expressed a desire for stand-out fashion too.

Deceptive FashionMan ScarvesPortable Office in a TieEccentric TiesExotic (and Outlandish) Imports

Trend

What is the Masculine Eccentric trend?

Masculine Eccentric: The tie symbolizes polished male sophistication, and while some have abandoned it, others are looking for a redesign. Reinventing a classic can bring it back to mainstream, but often it also targets new demographics. Some of these ties appeal more to youth or eccentrics, rather than traditional businessmen.

Trend themes

Themes within the Masculine Eccentric trend

Three behaviours holding the trend together
01

Reinventing Classic Menswear

There is a demand for unique and eccentric menswear pieces that break traditional boundaries, creating an opportunity for designers to revamp classic items such as ties and dress shirts.

02

Exotic Fashion Imports

Increasing global interconnectedness is exposing consumers to rare and unconventional fashion options, like toad skin bow ties, leading to an opportunity for retailers to expand their offerings with unique imported products.

03

Functional Menswear Accessories

The convenience of smaller, lighter, and more portable technology has created a demand for functional menswear accessories, like the Stationery Neckware, that can replace traditional briefcases and help keep mobile offices organized.

Industry implications

What the Masculine Eccentric trend means for industry

Where the trend changes the playbook
For

Fashion Industry

The fashion industry can capitalize on the demand for unique and functional menswear accessories and unconventional fashion items to reach new markets.

For

Retail Industry

Retailers can benefit from expanding their offerings with imported fashion items as a result of increasing global interconnectedness and consumer interest in rare and unconventional products.

For

Technology Industry

The rising demand for functional and portable menswear accessories presents an opportunity for the technology industry to create innovative products that can serve as mobile offices and reduce reliance on traditional briefcases and planners.

Trend signals

Trend signals for Masculine Eccentric

Trend score 3.7 out of 10, from popularity 51%, activity 53%, freshness 8%.

Popularity51%
Activity53%
Freshness8%
Audience
90%Men
10%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X (not a primary audience)
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific